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Evergreen Direct wanted to increase ecommerce revenue through organic search while attracting customers with stronger buying intent.
The business already offered an extensive range of artificial plants, trees, hedges, green walls and bespoke planting displays. Its products have appeared on the television programme Love Island and have been supplied to leading names including Harrods and The Dorchester.
This strong product range created significant opportunities through search, but Evergreen Direct needed an SEO strategy that could turn visibility into measurable commercial growth.
The goal was not simply to attract more website visitors. The campaign needed to reach people who were more likely to explore the product range, complete valuable actions and make a purchase.
Through ongoing ecommerce SEO, Evergreen Direct achieved a 25.96% year-on-year increase in organic search revenue and a 10.48% increase in organic key events.
Here is how we helped Evergreen Direct generate more from organic search.
Evergreen Direct is a family-run artificial planting specialist based in North Yorkshire.
The company supplies realistic artificial plants, artificial trees, hedges, green walls and bespoke planting displays for homes, workplaces, hospitality venues and other commercial spaces.
Its team also creates customised planting displays from its North Yorkshire workshop.
Evergreen Direct’s products have featured on Love Island and have been supplied to prestigious businesses and venues, including Harrods and The Dorchester.
With a broad ecommerce product range and an established reputation, Evergreen Direct needed its organic search performance to reflect the strength of the brand.
We delivered an ongoing ecommerce SEO strategy focused on improving commercial visibility and helping Evergreen Direct generate more value from organic traffic.
The campaign included:
Rather than focusing only on traffic volume, we aligned the campaign with the searches most likely to support sales and meaningful customer actions.
Not every search has the same value.
Some people search for general inspiration, while others actively compare products and prepare to buy. Evergreen Direct needed stronger visibility for searches connected to genuine commercial intent.
We reviewed the website’s products, categories and search opportunities to identify the areas most likely to support revenue.
This allowed us to focus the SEO campaign on attracting relevant users who had a clear interest in artificial planting products.
The aim was to improve the quality of organic traffic, not simply increase the number of visitors.
Evergreen Direct offers a large and varied ecommerce product range.
We optimised important product and category pages to improve their relevance, structure and visibility in organic search.
This work helped search engines understand the relationship between Evergreen Direct’s products, collections and wider artificial planting expertise.
It also supported a clearer customer journey, helping visitors move from search results to relevant product areas more efficiently.
Strong ecommerce SEO requires a reliable technical foundation.
We reviewed technical elements that could affect crawling, indexing and organic visibility. We also supported improvements to internal linking and website structure so search engines could find and understand important pages.
This work helped strengthen the website’s organic foundations and supported the wider optimisation strategy.
We optimised website content to better reflect the information customers need before making a purchase.
This included strengthening commercial relevance, improving keyword targeting and making important product and category pages more useful.
The content supported both search visibility and customer decision-making, helping Evergreen Direct attract users at different stages of the buying journey.
The ecommerce SEO campaign delivered clear year-on-year growth.
Evergreen Direct achieved:
25.96% increase in organic search revenue
10.48% increase in organic key events
The results show that Evergreen Direct generated more commercial value from its organic search traffic.
Although organic sessions were slightly lower, revenue and valuable customer actions both increased. This indicates that the campaign reached users who were more likely to engage, convert and purchase.
The SEO strategy did not rely on traffic growth alone.
It focused on the right searches, stronger product visibility and commercially relevant website experiences.
Evergreen Direct attracted fewer organic sessions but generated significantly more revenue from them.
Your SEO campaign should do more than increase rankings and website visits.
It should attract the right customers, support your sales goals and generate measurable commercial growth.
At Outrank, we build ecommerce SEO strategies around real business outcomes. We improve product visibility, strengthen category pages, resolve technical issues and focus your website on the searches most likely to convert.
Evergreen Direct increased organic search revenue by nearly 26% and organic key events by more than 10%, despite receiving slightly fewer organic sessions.
What could a more commercially focused SEO strategy achieve for your business?
Let Outrank help you turn more organic visibility into measurable ecommerce growth.
Speak to our SEO team today, contact us now.
Inspired by these results, Evergreen Direct is now gearing up to increase their ad spend in the coming months, ready to plant seeds for even greater success.
“Outrank has helped us make stronger use of organic search and attract customers who are more likely to engage with our products. The increase in revenue and valuable actions shows the commercial difference the campaign has made.”
