At Outrank, we love working with businesses that are genuinely brilliant at what they do. When a company delivers outstanding work on the ground but isn’t being found online, that’s where we come in. That was exactly the situation when we started working with M Withall Landscapes, a highly skilled, fully accredited landscaping company based in Caterham, Surrey, that deserved a website as impressive as the outdoor spaces they create.
Who Are M Withall Landscapes?
M Withall Landscapes is a professional landscape gardener serving homeowners across Surrey, London, Kent and West Sussex. From Garden rooms and landscaping to patios, driveways, and composite decking, they offer a complete outdoor living service under one roof.
What sets them apart isn’t just the quality of their work, it’s the breadth of it. They hold accreditations from Checkatrade, the Association of Professional Landscapers, Marshalls, London Stone, and Which? Trusted Traders and TrustMark. In short, they are one of the most credentialed landscaping companies in the region. The challenge was making sure that when potential customers searched for a landscape gardener in Caterham or across Surrey, M Withall Landscapes was the name they found.
The Brief: A Website That Works as Hard as They Do
When M Withall Landscapes came to us, they needed more than a digital refresh. They needed a website that clearly communicated their full range of services, reflected the quality of their craftsmanship, and was built with local SEO at its core.
The goal was straightforward: create a site that would rank well in search engines, convert visitors into enquiries, and give potential customers the confidence to pick up the phone or submit a quote request. Every element of the build, from site structure to page content, needed to serve that purpose.
Building Around Local SEO from Day One
One of the most important decisions we made early on was to structure the M Withall Landscapes website around local search intent. Homeowners looking for a landscape gardener don’t just search for “landscaping”, they search for “landscape gardener Caterham”, “patios Surrey”, or “driveways near me”. Capturing that intent requires dedicated, well-optimised service pages rather than one generic page that tries to cover everything.
We created individual pages for each of M Withall’s core services, garden design, landscaping, patios, driveways, composite decking, garden rooms, and outdoor living, each targeting the specific search terms their ideal customers are actually using. This approach gives every service its own opportunity to rank, rather than competing for attention on a single crowded page.
Design That Reflects the Quality of the Work
A landscaping company lives and dies by its visual presentation. Homeowners commissioning outdoor work want to see what a company is capable of before they commit, which means imagery and layout need to do a lot of the heavy lifting.
We designed the M Withall Landscapes site to be clean, modern and image-led, allowing their project photography to take centre stage. The layout guides visitors naturally from first impression through to the services they need, and on to a clear call to action. Whether a visitor lands on the homepage or a specific service page, the journey toward getting in touch is always obvious and frictionless.
The result is a site that feels as considered and well-crafted as the gardens M Withall builds, which is exactly the impression it needs to make.
Content That Builds Trust and Ranks Well
Good web design without strong content is only half the job. Every page on the M Withall Landscapes site was written with two audiences in mind: the homeowner looking for reassurance that they’ve found the right company, and the search engine deciding whether this site deserves to rank.
That means clear, informative copy that explains what each service involves, why it matters, and why M Withall is the right choice, without ever feeling like it was written for an algorithm rather than a person. Combined with the site’s technical foundations and structured service pages, the content provides a strong platform for the website to grow its visibility over time.
The Result: A Platform Built for Growth
The new M Withall Landscapes website gives the business exactly what it needed, a professional, well-structured online presence that reflects their expertise, supports their accreditations and gives them a genuine platform to compete for search traffic across Surrey, London, Kent and West Sussex.
For a company that puts so much care into every outdoor space they create, it was important that their website felt the same way. We think it does.
If your business delivers great work but isn’t being found online, we’d love to help. Get in touch with the Outrank team today, and let’s talk about what we can build for you.