You have spent thousands of pounds on your website and marketing, you have great Google rankings and generating a consistently high number of visitors… But no sales? This wasn’t in the script. Do you remember the saying… Never judge a book by its cover? Well you can, and most people do. It takes a tenth of a second for a visitor to form a lasting impression about your website and business. You may be the best at what you do, but if your website doesn’t portray this, there’s no point in having it. A poor converting website may even be detrimental to your sales.
How your website converts can be the difference between success and failure.
“Our singular focus is to understand and help you accomplish your agenda. Every great relationship has a starting point. Let this be ours.”Matthew Macadie – Creative Manager
Is your website a place where people want to stay?
We streamline the choices you offer your visitors to highlight the important bits and combine (or eliminate) anything that might distract them. One of the first steps we take during our consultation process is identifying what you want your users to engage with. What kind of call to action are you looking for? Do you want subscribers to a mailing list? Contacts for a follow-up call? Activity on your e-commerce page? Sharing your content on social media?
Once we have helped you identify your goals, a tried, tested and true way to boost conversion rates is to make space for everything to breathe. Have you ever noticed how the biggest sites have a lot of negative space? We have and we strive to learn from the best – Meaning that we optimise design to draw the right kind of attention to your calls to action. So what does good conversion rate optimisation entail?
When we talk about A/B testing, it means we will be creating two different versions of your site that we test at the same time. So, accordingly, half of your visitors will see one version and the other will see the second. All the while, we track everything from the amount of time spent on each page to the kinds of interaction users are doing. This way we come to know exactly which changes are proving the most effective.
The same goes with how many pages you want your website to have. While you might want to give all your sections their own space, the downside is that your landing page has to do all the work to keep visitors clicking. For us the rule of thumb is simple: Give users what they want. Again, everything comes down to how you lay out your call to action.
Armed with this knowledge, and accompanied by our expert advice, you can feel confident moving forward towards the conversion rate boost you have been looking for.
What’s more, all this is done under one roof. With our comprehensive website design, search engine optimisation, e-commerce services and more, we can suggest holistic solutions that benefit your website (and your brand) as a whole. No more piecemeal improvements – You get a fully-formed, completely optimised website ready to go out and deliver results.
So no matter if you are wanting a website built from scratch, or if you already have a website that needs some much-needed updating, we have bespoke solutions just for you.