When Gym Tech first approached Outrank, their goal was clear: to significantly enhance their online presence and reach more potential customers across the UK. Despite offering high-quality services and having a stellar reputation within the gym equipment industry, their digital footprint didn’t reflect their credibility. They needed a strategic partner to help improve visibility, increase enquiries, and showcase their brand as a nationwide leader in gym equipment services.
Outrank stepped in with a comprehensive SEO and digital strategy, which included building a new website, improving local and national SEO, optimising their presence across local listings, and executing a high-quality backlink campaign. The results were transformative, positioning Gym Tech as a dominant force in their niche both locally and across the UK.
What Do Gym Tech Do?
Gym Tech are specialists in nationwide gym equipment servicing, repairs, and installations. They work with commercial gyms, fitness studios, hotels, schools, and leisure facilities to ensure that gym equipment remains functional, safe, and compliant with industry standards. Whether it’s a treadmill that needs recalibration or a full gym fit-out, Gym Tech provides an end-to-end service that’s trusted by facilities across the country.
Their team of experienced engineers and technicians bring both knowledge and efficiency to every project, ensuring minimal downtime and maximised equipment performance. Gym Tech prides itself on reliability, professionalism, and delivering high standards across every job. Their services are designed to take the hassle out of gym maintenance, allowing clients to focus on their members’ fitness journeys.
Local SEO
A key part of our strategy focused on improving Gym Tech’s visibility in local search results. Despite being a nationwide provider, many of their customers search locally for gym servicing and repairs. To support this, we carried out a full optimisation of their Google Business Profile (GMB) to ensure consistent branding, keyword-rich service descriptions, and regularly updated content like photos and posts. We also implemented review generation strategies to enhance trust signals and engagement.
We created and submitted local citations to ensure Gym Tech was listed accurately across trusted directories, both general and industry-specific. This included platforms such as Bizify, which plays a pivotal role in UK business visibility. By targeting both niche directories and high-authority local listings, we helped Gym Tech become more discoverable in searches for regional and city-based gym equipment services. These efforts contributed to measurable improvements in map pack rankings and click-through rates.
New Website Build
To support their growing digital presence, we designed and developed a brand-new WordPress website for Gym Tech. Their previous site lacked the structure, speed, and modern features required to convert visitors into leads. We created a fast, responsive, and user-friendly design that clearly showcased their services, qualifications, and nationwide reach.
The new site features intuitive navigation, clean branding, and tailored landing pages to support both SEO and user experience. Built with WordPress, it allows the Gym Tech team to easily manage updates and publish new content in-house. We also integrated contact forms and call-to-action buttons across key service pages, encouraging more direct enquiries and interactions.
SEO Optimisation
From the beginning, our focus was on improving Gym Tech’s visibility for both local and national search terms. Through in-depth keyword research, we identified high-intent keywords such as “gym equipment repairs UK”, “treadmill servicing”, and “commercial gym installation London”. These terms were carefully integrated across service pages, blog content, and metadata to boost relevancy and performance.
We also ensured the site followed technical SEO best practices including fast loading speeds, mobile responsiveness, structured data, and clear site architecture. On-page optimisation extended to heading structure, internal linking, and alt text, all of which supported a stronger SEO foundation. As a result, Gym Tech began ranking for both broad national keywords and targeted local terms in key cities and regions.
Backlinks
Building Gym Tech’s domain authority was another essential aspect of our strategy. Through a carefully planned backlink outreach campaign, we acquired high-quality, relevant links from authoritative domains in the fitness, health, and service industries. These backlinks served as trust signals to search engines, boosting the overall authority and search performance of Gym Tech’s site.
We avoided low-quality link farms and instead focused on ethical, white-hat link building techniques. The combination of improved content, on-page SEO, and high-quality backlinks contributed to sustained growth in organic traffic and keyword rankings over time.
Contact Gym Tech Today for All Your Gym Equipment Needs
With a strong digital presence now supporting their real-world reputation, Gym Tech are more accessible to customers across the UK than ever before. Their upgraded website, improved SEO, and enhanced local listings make it easier for new clients to find, trust, and engage with their services.
If you’re looking for reliable, nationwide gym relocation and equipment services – whether it’s installations, repairs, or ongoing maintenance – Gym Tech offers the expertise and experience to get the job done. Visit their website or give them a call today to discover how they can support your facility.
