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Xanthe is an SEO Executive at Outrank, supporting organic growth through content creation and on-page optimisation. She plays a key role in producing engaging, search-focused content that improves visibility, rankings and user engagement.
Her work sits at the intersection of creativity and performance, ensuring content is not only well-written but aligned with SEO strategy and user intent.
Xanthe brings experience in content creation and SEO, working across blogs, articles and website content to support search performance for a variety of businesses.
Her background in creative writing and publishing gives her a strong understanding of storytelling, structure and audience engagement. She applies these skills to SEO, ensuring content is both engaging and optimised for search engines.
Xanthe’s work supports consistent content delivery across multiple projects, helping maintain quality and performance.
Xanthe holds a Master of Arts (MA) in Publishing and a Bachelor’s degree in Creative Writing from York St John University, providing a strong foundation in writing, editing and content development.
Her academic background supports her ability to produce high-quality, structured content aligned with both user needs and SEO requirements.
Outside of work, Xanthe enjoys reading, spending time outdoors and walking her dogs. She values downtime and balance, often unwinding with a good book or catching up on her favourite TV shows.
Working from home, she is often joined by her pets, who keep things lively throughout the day.
Strong creative writing background applied to SEO.
Produces engaging, search-focused content.
Supports consistent content delivery across projects.
Balances creativity with structured optimisation.
Contributes to long-term organic growth.