Google has introduced a new feature within Google Business Profiles called ‘Collected info’, giving business owners more visibility over the information Google gathers about their business.
The update gives you the opportunity to review details collected by Google’s automated systems and remove anything that is incorrect or no longer relevant.
For businesses relying on Google Business Profiles to attract local customers, it is another reminder of how important it is to regularly check that the information Google holds about your business remains accurate.
What Is Google Business Profile ‘Collected Info’?
The new Collected info section allows you to see additional details Google has gathered about your business through automated conversations.
Google may contact businesses through phone calls, text messages, WhatsApp or other chat interactions to confirm information about the products and services they provide.
The details gathered through these conversations can then help Google better understand your business and match your profile with people searching for relevant services.
Google has now made this information easier for business owners to see and manage directly within their Business Profile.
What Information Can Google Collect About Your Business?
Google may use its automated systems to verify or gather information that helps it understand what your business offers.
This could include details about your services, availability or other information customers may find useful when searching for a business like yours.
Within the new Collected info section, you can see where the information came from and when Google collected it.
If you spot something that is inaccurate or outdated, you can remove it.
It is worth noting that deleting information from the Collected info section removes it from Google’s collected records, but it does not automatically change information already displayed elsewhere on your Business Profile.
Why Does This Matter for Local Businesses?
Your Google Business Profile often acts as one of the first points of contact between your business and a potential customer.
Someone searching for a local service may use your profile to check your opening hours, services, reviews, location and contact details before they ever visit your website.
Incorrect information can therefore create unnecessary friction.
If Google incorrectly understands one of your services, displays outdated information or associates your business with something you no longer offer, it could affect the experience someone has when discovering your business through search.
Giving business owners greater control over this information should make it easier to spot these issues before they cause confusion.
Could Collected Info Affect Your Local SEO?
There is no indication that the new Collected info section is a new local ranking factor in itself.
However, the information Google understands about your business can play an important role in how your Business Profile appears for relevant searches.
Google wants to connect users with businesses that accurately match what they are looking for. The clearer and more consistent your business information is, the easier it becomes for search engines and potential customers to understand what you offer.
That makes maintaining your Google Business Profile an important part of an effective local SEO strategy.
Your website, Business Profile, contact information, services and wider online presence should all communicate consistent information about your business.
How Can You Check Your Google Collected Info?
If the feature is available on your account, you can review it through your Google Business Profile.
Open your Business Profile, select “Edit profile” and look for the “Collected info” section.
From there, you can review the information Google has gathered, check its source and collection date and delete anything you believe is incorrect.
Google has said the feature is currently only available within selected regions, languages and business categories, so you may not see the option immediately.
Should You Regularly Review Your Google Business Profile?
Yes, Google Business Profiles are not something businesses should set up once and then forget about.
Opening hours change, services develop, teams grow, businesses move premises and Google may also gather or suggest information automatically.
Regularly checking your profile helps you make sure customers are seeing the right information when they search for your business.
As Google continues to use automation and AI across its search products, keeping control of your business information is becoming even more important.
What Should Businesses Do Next?
Check your Google Business Profile and see whether the new Collected info section has appeared.
If it has, review the information carefully and remove anything outdated or inaccurate.
It is also a good opportunity to review the rest of your profile, including your business categories, services, description, opening hours, contact information, photographs and website links.
Keeping all of these elements accurate gives both Google and your potential customers a clearer understanding of your business.
At Outrank, we help businesses improve their visibility across Google through SEO, local search and wider digital marketing strategies.
If you want to understand how your business is appearing in search or how you can improve your local visibility, speak to the Outrank team today.