With the UK’s Online Safety Act now in full swing, the internet’s becoming a little more… watched. Whether you’re running a business or just exploring the far reaches of the web (no judgment here), digital privacy is a hot topic, and VPNs (Virtual Private Networks) are suddenly the UK’s new favourite accessory. The Financial Times has reported that Proton, a VPN app, has experienced a surge in downloads from UK customers, a surge so large that it would normally be associated with major civil unrest..
At Outrank, we help brands keep things clean (and occasionally incognito). Here’s what you need to know about VPNs, online safety, and keeping your digital life under wraps, whether you’re handling sensitive data or ahem, sensitive content.
What’s a VPN — and Why Are More People Using One?
A VPN hides your IP address and encrypts your online activity. In plain terms, it helps you:
- Browse without being watched
- Get around those annoying “not available in your region” messages
- Keep advertisers (and nosy ISPs) off your trail
Since the Online Safety Act came into effect, VPN downloads have surged in the UK. Coincidence? Not likely. When people realise their private browsing habits might not be so private anymore, they act fast. From your mate who suddenly knows a lot about server locations to businesses securing remote teams, VPNs are having a moment.
What’s Actually in the Online Safety Act?
The Act puts pressure on platforms and providers to:
- Remove harmful or illegal content
- Report dodgy behaviour
- Protect underage users
- Verify user identities in certain scenarios
It’s about making the internet safer, especially for kids, but it also introduces stricter monitoring. For everyday users, it raises a big question: who’s watching me online?
Spoiler: Probably more people than you think. Hence, the rise of VPNs.
Is It Legal to Use a VPN in the UK?
Yes. 100%. VPNs are legal in the UK, even after the Online Safety Act.
The law focuses on platforms, not individual users who want to keep their browsing history from becoming… a shared experience. Just remember: a VPN isn’t a licence to misbehave. It won’t cover you if you’re doing something illegal, and shady VPN providers can still leak your data. Stick with the reputable ones (you wouldn’t settle for a dodgy plug-in elsewhere, would you?).
Why Should Businesses Care?
You might think VPNs are just for those who want to browse adult sites without the algorithm judging them. But actually, businesses have a lot on the line too:
- Encrypt internal comms (no one wants their emails leaked)
- Protect customer data from snoopers
- Keep remote teams secure
At Outrank, we’re seeing businesses from all sectors: trades, transport, and yes, even a few NSFW-friendly brands, start taking privacy more seriously. Because when the rules change, staying compliant isn’t just smart, it’s sexy.
What Should You Do Now?
Whether you’re defending your dignity or just your data, it’s time to take action:
- Audit your digital footprint — who’s got eyes on your info?
- Get a trustworthy VPN — not a free one run out of someone’s garage
- Know your responsibilities under the Online Safety Act
This isn’t just about dodging trackers, it’s about owning your online presence and avoiding future headaches (or worse, embarrassing pop-ups at work).
Ready to Cover Your Digital Tracks (Properly)?
At Outrank, we help UK brands build smart, secure digital strategies that keep them protected and visible, no matter what the internet throws at them. Whether you’re just starting to tidy up your digital act or want a full privacy makeover, we’ve got you.
Visit Outrank to stay safe, searchable, and one step ahead, or get in touch for a confidential chat (we promise not to judge your browsing habits).
