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Lucy leads Outrank’s Brand, Marketing, and Culture, ensuring the business grows in a way that keeps our people engaged, motivated, and proud of the work they deliver. With her expansive role at the intersection of culture, marketing, and internal communications, Lucy plays a key part in shaping the business’s future by fostering a supportive, high-performing environment for our teams.
With nearly a decade of experience in search engine marketing, Lucy’s deep knowledge of what drives real client results informs everything she does. Her experience and insights extend beyond client work, directly influencing how teams operate, work together, and thrive. Lucy creates a culture where performance and people are in harmony, allowing Outrank to deliver exceptional results while maintaining a positive and supportive environment.
Lucy joined Outrank in 2017 and has grown alongside the business, becoming a cornerstone of its development in SEO, marketing, and culture. As Head of Brand, Marketing & Culture, she now leads the company’s marketing strategy, ensuring the brand’s presence across digital channels aligns with our vision for growth. Her leadership in marketing not only supports new business but strengthens long-term client relationships through consistent, results-driven communication.
With her background in search engine marketing and broader digital strategy, Lucy understands what drives visibility, engagement, and sustainable client growth. She aligns marketing initiatives with commercial performance to support both short-term wins and long-term goals.
As Head of Brand, Marketing & Culture, Lucy’s leadership extends across several key areas:
Lucy plays a key role in keeping the team aligned, supported, and equipped to succeed, which directly impacts the quality of work delivered to our clients. Her focus on culture, wellbeing, and development helps Outrank scale while staying true to what makes the business strong.
Lucy’s belief is clear: sustainable growth starts with people. She is deeply committed to building a culture that supports both the team and the communities we serve. By investing in training, inclusion, flexible working, and community partnerships, Lucy ensures Outrank is a business that gives back and supports ethical growth.
She drives our CSR strategy, ensuring that wellbeing, community impact, and ethical business practices sit at the heart of our operations. From strengthening our employee wellbeing programmes to supporting local charities and initiatives, Lucy helps make sure our CSR efforts are not just words on a page, but actions embedded in our everyday work.
Lucy holds a BA (Hons) in Marketing from Leeds Beckett University and is CIM certified in Advanced Social Media. Her qualifications support a practical, people-focused approach to marketing, SEO, and internal communications.
Outside of work, Lucy is a busy mum to a little girl and spends much of her time juggling family life with trips to activities, events, and days out, including regular beach visits. She also heads up Outrank’s book club, The Outrank Sisterhood Reads, bringing the team together through a shared love of reading. At the weekend, Lucy enjoys spending time with friends, often over a drink or two, and making the most of her downtime.
Builds a strong, performance-focused culture where people are supported to excel.
Leads with clarity, energy, and ambition, always driving growth for both clients and the team.
Champions sustainable growth, focusing on long-term impact rather than short-term wins.
Ensures a strong connection between company values, wellbeing, and performance, creating an environment where Outrank’s team and clients thrive.