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We take a look at metadata, what it is, why you need it, as well as the different types of metadata. What is Metadata? Metadata can be defined in a number of ways, this includes being data that provides information about other data, metadata will summarise basic information about data, this will make finding particular…

Why is Google My Business Important? Google My Business once known as Google Places is one of the best online opportunities. It gives your business the chance to appear on search results, above number one rankings on SERPs, so technically position zero. But if you don’t list your business correctly on your Google My Business…

How to Find the Right SEO Agency If you are wanting to be a high flying and successful business, regardless if you’re a small, medium or large business then it would be in your best interest to have an SEO campaign or strategy put in place. The best way to conceive a top notch SEO…

You may have heard of the terms trust flow and citation flow, but if you don’t fully understand them they can seem quite daunting. Not for much longer; as we are about to explain trust and citation flow and tell you why they are so substantial in your marketing campaign. A trust flow and citation…

Don’t be fooled into thinking that using quality images to engage your audience is something new, using images for marketing purposes has been around for years and years! Just take a look at historic arts, statues, posters, CD covers and more. What’s more, images can portray emotions that aren’t always able to be portrayed through…

When it comes to SEO, links have become a very important area, they drive the internet and support your website’s strength. Another part of this includes local SEO, but what exactly is that – well its a citation. Links and citations are very useful looks and tend to work better for local SEO over global…

So you have built a new website, launched it, but no one is visiting it? You’ve checked that the web pages’ content are all fully optimised and that the build is user friendly. The problem could be that you’re just not getting enough organic search traffic and enough user clicks to your website. This is…

Amid these uncertain times we just wanted to let you know that Outrank is open for business as usual. We continue to monitor the evolving conditions around the COVID-19 Pandemic and are taking as many precautions as possible to remain operational.  All of our staff are now working from home and we endeavour for our…

During this unprecedented time that we are all faced with, we thought it would be a good idea to put together our top tips for effective digital marketing strategies.  Here at Outrank, like other businesses across the world, we have been impacted by the effects of coronavirus and as a business owner, you will probably…

Since its launch in 2003, WordPress has been on the up, so much so that it powers around 34% of the world wide web. WordPress 5.3, is the latest update to be released in November 2019 and has already had 8,088 611 downloads. We take a look at the reasons behind WordPress’s popularity, here are…