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Arboretum Lettings

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Arboretum Lettings – SEO

Arboretum Lettings, letting agents in Derby, were looking for a company to improve their online presence and drive more traffic to their website. After speaking closely with our expert team, we optimised their Google My Business listing and immediately improved their rankings for their main terms.

Seeing the results that we achieved through the Google My Business listing, Faisal, the business owner of Arboretum Lettings, signed up for our monthly SEO package. Our team of SEO experts got to work creating a strategy designed to improve key terms and overall brand presence, mainly involving content optimisation and link building.

Indexing Issues

When Arboretum Lettings came to us, they had severe indexing issues across their entire site; the issue being that their whole website wasn’t indexed to Google. This meant that, before we even started our strategy, we needed to investigate the issue and resolve it as soon as possible.

Our experienced team spent countless hours investigating the issue and performing technical work to try to fix it and, eventually, it worked. The site is now indexed and rankings continue to improve.

Link Building

The link building strategy that we employed involved acquiring a wide range of backlinks which help to strengthen the website, brand, and overall Google rankings. The link plan that we put together for Arboretum Lettings included citations to ensure the NAP is consistent, high quality guest posts, and premium link outreach. The links that we sourced aimed to enhance the visibility of Arboretum Lettings on Google and, as we continue to work on the link campaign to this day, it will continue to improve and help to attract more relevant visitors to the website.

Content Optimisation

The content optimisation that we carried out for Faisal included optimising existing pages and creating brand new service and location pages that would target their main area of Derby, as well as the local surrounding areas. After the appropriate research was done, including researching competitors and related and semantic terms, the content optimisation was completed.

Some of the terms we worked to improve were ‘Letting Agents Derby’ and ‘Property Management Derby’ and we’ve seen improvements in both of those keywords and more.

The Impact

A close working relationship with Faisal allowed us to fully understand the needs of his business, which gave us an advantage when creating the SEO strategy. We used various techniques and state-of-the-art tools to compile a foolproof plan consisting of the 3 pillars of SEO: Technical, Links, and Content.

The team here at Outrank put YOU first and work with you to generate as much return on investment as possible. If you have a business that needs help online, please get in touch with us today.

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