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Peter Byrom Audiology

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Peter Byrom, an Audiologist who specialises in a range of Audiology therapy, based in Sheffield, South Yorkshire, was looking for someone to help him to improve his local presence and overall business growth. He came across professional website design, development and SEO company, Outrank and we helped to turn this business around web design, development and search engine optimisation solutions.

Based in Sheffield, South Yorkshire, Peter Byrom Audiology company director, Peter was intrigued to see how we could take his business further. After speaking closely with our team, Peter purchased a business directory with Bizify; part of the Outrank group. The directory soon picked up on Google and Peter started to see an increase in the number of enquiries that he was receiving from new customers. Being a highly qualified and experienced audiologist, Peter was keen to take the business further and start to target areas in and around Sheffield as well as South Yorkshire. While Peter hadn’t originally considered a new website, we demonstrated a number improvements that could be achieved from a brand-new website build. So, we set out to provide the full package – responsive web design and development along with a fresh optimised content plan. The aim was to improve their online presence and Google rankings while targeting Sheffield and South Yorkshire, as well as increase conversions and customer website clicks.

The web design and development process

The account management team worked closely with Peter, before passing the project on to Outrank’s web developers and designers. With the opportunity to create something unique, we ensured a responsive design that focused on Peter’s business and brand identity, this was achieved by using colours and images, as well as adding effective calls to action across the site to help increase bookings. We also assessed Peter’s range of audiology services, along with his requirements, this helped us to create the foundations for the new website. Another essential for the website included a contact form, helping Peter’s business to stay one step ahead from his competitors. The form allows clients to include their details and the service that they require, the contact form will then notify Peter who can arrange a booking call back. Incorporating contact forms into the site can help to make the platform as responsive and user friendly as possible which will also have a positive effect on the site’s conversions.

Content optimisation

The search engine optimisation service that we provide for Peter included content optimisation and technical streamlining. The content included writing new optimised service and location pages, the location pages would target the company’s base in Sheffield, as well as the local and surrounding areas including Barnsley and Chesterfield. These pages were all created and added to the site, introducing new keywords and strong pieces of optimised content to the site and to Google, this will help to improve the site’s strength and rankings. These new pages and service pages were all based on a range of research including keywords, related and semantic terms and competitor research. Creating these pages first added strength to the site by ranking for a range of services and locations, this helped to add overall strength to the site which will work towards targeting the main keywords and key terms for audiology and audiologist services.

The technical factors of the SEO plan for Peter Byrom Audiology included a range of further optimisation work to the website itself. This included incorporating schema markup, there are many different types of schema that can be inputted into a site but the one that was the most essential at this point was local business schema. This was a really important area to consider for Peter Byrom Audiology’s SEO due to the nature of the services that he provides and the South Yorkshire area that he is targeting.

The impact

The main outcome for Peter Byrom Audiology’s new website and content optimisation was to increase the site’s online presence and overall business growth. A close working relationship allowed us to fully understand Peter and his business, this gave us a greater advantage when putting together an online plan. From using new web development techniques and innovative tools to putting together foolproof optimised content, we helped to ensure a better future for director Peter and Peter Byrom Audiology. At Outrank we believe everything is possible, if you have a project that we could work on together, then don’t hesitate to get in touch with us.

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