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Solent Design Studio

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Solent Design Studio, a graphic design studio that specialises in design and print, came across Outrank and were interested to see how they could help them take their online presence further. Take a look at how we took Solent Design Studio to the top of the SERPs and supported the company’s business growth.

After coming across Outrank, Martin, owner of Solent Design Studio, spoke with our account management team, and purchased a Bizify business listing package. The Bizify listing picked up on Google and its success meant that they saw an increase in the traffic to their website. With a wealth of experience in print and design, Martin was keen to take the business further and start to increase his online sales. So with this in mind we set out to provide the full package – a search engine optimisation and link outreach plan. The aim was to improve the website’s online presence and Google rankings as well as increase conversions and customer website clicks.

The SEO campaign

The search engine optimisation plan that we created for Solent Design Studio included content optimisation and link outreach. The content part of the plan included writing new optimised service pages, as well as product pages and product category pages, which focused on a national location. These pages were created and added to the site over time, slowly introducing new keywords and strong pieces of content to the site and to Google, this aims to help gradually improve the site’s strength. This will also stop it from being flooded and overloaded with new content all in one go, which can have a negative effect on rankings. These new product and category pages were based on a range of research including keywords, related and semantic terms and competitor research. Optimising these pages added strength to the site by ranking for a number of keywords, this will work towards targeting the main keywords and key terms for the design products and services that they provide.

The link outreach part of the SEO plan involves acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We set out a link plan for Solent Design Studio’s website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we carried out included NAP consistent citations, NAP consistent backlinks and premium link outreach. All of these links help to enhance the website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and help to attract more qualified traffic which will then increase leads and online enquiries.

Our improvements so far have shown top rankings for the following keywords ‘printers Southampton’, ‘design studio’ and ‘logo design’.

Results

The main outcome for Solent Design Studio’s SEO and link outreach campaign was to increase the site’s online presence and overall business growth. A close working relationship meant that we could fully understand their business, which provided a greater advantage when putting together an online plan. From using new SEO techniques and innovative tools for a foolproof SEO campaign, we helped to ensure a better future for owner Martin and the Solent Design Studio team. At Outrank we believe everything is possible, if you have a project that we could work on together, then don’t hesitate to get in touch with us.

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