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Squires and Duran Plumbing and Heating Ltd

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Squires and Duran Plumbing and Heating Ltd, a plumber in North London, came across Outrank and were interested to see how they could help them to take their already thriving local business further. Take a look at how we took Squires and Duran Plumbing and Heating Ltd to the top of the SERPs and supported the firm’s overall growth.

After coming across Outrank, Xohan, owner of Squires and Duran Plumbing and Heating, spoke with our account management team. He purchased a Google My Business optimisation package, the GMB listing picked up on Google and its success meant that Squires and Duran Plumbing and Heating started to see an increase in the number of enquiries from customers as well as an uplift in their website’s traffic. Being a team of experienced plumbers and heating engineers, Xohan was keen to take the business further and start to cover areas in and surrounding the North London area. While Xohan hadn’t originally considered a new website, we showed him the improvements that could be made from a brand-new website build. We set out to provide a full package, which included responsive web design and development along with a foolproof search engine optimisation plan. The aim was to improve their online presence and Google rankings while targeting the local and surrounding areas, increasing conversions and website clicks.

The Web Design and Development Process

The account management team worked closely with Xohan, before passing the project on to Outrank’s team of web developers and designers. With the opportunity to produce something unique, we made sure that we provided a responsive design which also focused on Squires and Duran Plumbing and Heating’s brand identity. We also considered the company’s range of products and services, along with any specifications that they had which helped to create the foundations for the new website. The areas that were extremely important to the site included the company’s services which are plumbing and heating and include boiler repairs, boiler services, plumbing services and gas safety services. Another essential addition for the website was a contact form, helping Xohan’s business to stay one step ahead of his competitors. This form permits clients to include their details and the service that they need, the contact form will then notify the Squires and Duran Plumbing and Heating team who can arrange a call back. Adding contact forms onto the website can help to make the platform as responsive and user friendly as possible which will have a positive effect on conversions.

The SEO Campaign

The search engine optimisation plan that we put together for Squires and Duran Plumbing and Heating included content optimisation, technical improvements and link outreach. The content part of the SEO plan involved writing new optimised service and location pages, the location pages would target the company’s base and across North London, as well as the local and surrounding areas including Enfield, Barnet and Watford. These pages aimed to help improve the site’s strength and they were all based on a range of research which covers keywords, related and semantic terms and competitor research. By creating these pages, this would first add strength to the site by ranking for a range of services and locations, this also helps to add overall strength to the site which will work towards targeting the main keywords and key terms for plumbers, plumbing and heating engineers.

The link outreach part of the SEO plan included acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We put together a link plan for Squires and Duran Plumbing and Heating’s website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we provided included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links aim to help to enhance a website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and help to attract more qualified traffic which will then increase leads and online enquiries.

The Impact

The main outcome for Squires and Duran Plumbing and Heating’s new website and SEO campaign was to increase their online and local presence and overall business growth. A close working relationship, allowed us to fully understand the business, which has given us a greater advantage when putting together a plan. From using new web development techniques and innovative tools to putting together a foolproof SEO campaign, we helped to ensure a better future for Xohan and Squires and Duran Plumbing and Heating, so much so that our client relationship is one of the longest-standing at Outrank. Our experience has shown us that anything and everything is possible, so if you have a project that we could work on together, then don’t hesitate to get in touch with us.

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