Tailor Made Signs & Embroidery

Tailor Made Signs & Embroidery, a sign maker in Northampton, came across Outrank and were intrigued to see how they could help them to grow their online presence and their business. Take a look at how we took a small signage company to the top of the search results and supported the company’s overall growth.

After coming across Outrank, Joanne, director at Tailor Made Signs & Embroidery, spoke with our account management team, and purchased a Google My Business optimisation package. The GMB listing picked up on Google and its success meant that Tailor Made Signs & Embroidery started to see an uplift in the number of enquiries that the business was receiving from the website. Joanne was keen to take the business further and start to cover other areas across Northampton and whilst she hadn’t originally considered a new website, we showed her a number of improvements and benefits that could be achieved from a brand-new website design and build. So, we set out to offer a full package – including responsive web design and development along with a search engine optimisation plan. The aim was to take their online presence further and improve their Google rankings while targeting areas in and around Northampton.

The web design and development process

The account management team worked closely alongside Joanne, before passing the project on to the team of web developers and designers at Outrank. With this great opportunity allowing us to create something unique, we made sure that a responsive design was created. This aimed to focus on Tailor Made Signs & Embroidery’s brand identity, which was achieved through the use of colours and images, as well as including effective calls to action across the site to increase enquiries. Due to the nature of the business being around signage, print and embroidery services, it was important that lots of effective images were included in the design. Another essential for the website included a contact form, helping Joanne’s business to stay one step ahead of her competitors. The form allows clients to include their details and the service that they require, the contact form will then notify the team who can arrange a call back. Including contact forms into the site can help to make the platform as responsive and user friendly as possible which will also have a positive effect on conversions.

The SEO campaign

The search engine optimisation plan that we produced for Tailor Made Signs & Embroidery included content optimisation, technical improvements and link outreach. The content part of the plan included writing new optimised service and location pages, the location pages would target the company’s base in Northampton, as well as the local and surrounding areas. These new pages and service pages were all based on a range of research including keywords focused around catering, as well as related and semantic terms and competitor research. Creating these pages first added strength to the site by ranking for a range of services and locations, this helped to provide overall strength to the site which will work towards targeting the main keywords and key terms for catering services.

The link outreach part of the SEO plan involves acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We set out a link plan for Tailor Made Signs & Embroidery’s website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we carried out included NAP consistent citations, NAP consistent backlinks and premium link outreach. All of these links help to enhance the website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and help to attract more qualified traffic which will then increase leads and online enquiries.

Results have shown top 10 rankings for the following key terms ‘workwear Northamptonshire’, ‘printers Northamptonshire’, ‘embroidery Northamptonshire’ and ‘graphic designers Northamptonshire’.

The impact

The main outcome for Tailor Made Signs & Embroidery’s new website and SEO campaign was to increase their online presence and overall business growth across the local company base as well as the surrounding areas. A close working relationship allowed us to fully understand Tailor Made Signs & Embroidery’s catering business, which gave us a greater advantage when putting together an online plan. From using new web development techniques and innovative tools to putting together a foolproof SEO campaign, we helped to ensure a better future for Joanne and the rest of the team at Tailor Made Signs & Embroidery. At Outrank we believe everything is possible, if you have a project that we could work on together, then don’t hesitate to get in touch with us.