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YardArt – Search Engine Optimisation Services

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YardArt, an outdoor art provider that specialises in weatherproof outdoor wall art and garden wall art, were looking for a firm to take their business further. Seeing how Outrank improved YardArt’s local presence and overall business growth, with a professional search engine optimisation package, we have helped to turn this business around and YardArt are now renowned for the outdoor wall art they supply.

Owners of YardArt, Grant and Charlotte were interested to see how we could take their already thriving business further. After speaking closely with our team, they purchased a Google My Business optimisation. The listing soon picked up and YardArt saw an increase in the number of enquiries that they were receiving from new customers. Being a specialist outdoor art supplier, Grant and Charlotte were keen to take the business further and target more customers on a national scale. We set out to provide the full package – a responsive optimised content plan. The aim was to improve their online presence and Google rankings while targeting strong keywords to help increase conversions and customer website clicks.

Content optimisation

The search engine optimisation service that we provided for YardArt includes content optimisation and technical streamlining. The content covered optimising category and product pages. These pages were optimised using new and strong keywords, helping to improve the site’s strength and rankings. These product optimisations were all based on a range of research, including keywords, related and semantic terms and competitor research.

The results so far have shown improvements and top rankings for the following keywords ‘Weatherproof Outdoor Wall Art‘, ‘Garden Wall Art’, ‘Modern Outdoor Wall Decor‘ and ‘Street Art UK‘.

The impact

The main outcome for YardArt’s content optimisation plan was to increase the site’s online presence and overall business growth. A close working relationship allowed us to fully understand Charlotte, Grant and the business, this gave us a greater advantage when putting together an online plan. From using new optimisation techniques and innovative tools to putting together foolproof optimised content, we helped to ensure a better future for YardArt. At Outrank we believe everything is possible, if you have a project that we could work on together, then don’t hesitate to get in touch with us.

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