When it comes to SEO it's an effective way to encourage new customers to your online business, especially when you use it correctly. SEO is always changing and as a business, trying to keep on top of the latest updates can be a challenge, however when you do, it will be worth it. Around 80% of online users only consider organic results and ignored paid listings, with this in mind, that works out at around 28% of searches converting into a sale.
Standard top-ranking SEO performances tend to cover traffic, backlinks and social shares. Here we take a look at some of the most relevant SEO trends coming over the next year.
AI in SEO
Artificial Intelligence is set to play a very big and important role in how people will see SEO and interact with online businesses. In particular Google’s AI algorithm will be important, as well as the algorithm RankBrain, this plays an important role in Google’s ranking factors when it comes to search engine results pages, for example SERPs results.
Voice Search and Online Enquiries
Voice search is set to impact search engine rankings, the likes of Google Assistant, Apple’s Siri and Amazon’s Alexa, voice search technology has improved vastly. Technology has advanced and with this, it's now much more popular, around 55% of households will have a smart speaker by 2022.
Mobile Friendly Sites & SERPS
In 2019, Google introduced ‘mobile first indexing’, this means that search engines tend to look at the mobile version of a site, with this in mind, this has now become a primary version in comparison to desktop searches. Around 73% of internet users will solely use their mobile device to access the internet by 2025. You can check how mobile friendly your site is by using Google’s mobile friendly test which is free to use.
The Google EAT Principle
Google has reinstated that content quality is paramount when it comes to a site’s ranking success, however, what does ‘quality’ mean exactly? EAT stands for Expertise, Authoritativeness and Trustworthiness, all of these factors can help to determine if a website includes useful and quality content and information. This is extremely important when it comes to business niches such as finance and health care.
Research has shown that long reads of around 3,000 plus words tend to get three times more traffic and four times more shares, with this in mind they also achieve 3.5 times more backlinks than those articles that length is 901 to 1200 words. You should start using longform content as this will help you to achieve higher search rankings, it’s also essential that you ensure that your content is top quality. Making your information as shareable as possible will keep your audience engaged and improve your SERPs.
Featured snippets, which was introduced in 2017, are brief but are very prominent when it comes to Google. These featured snippets are a great way to improve your rankings and get onto the first page of Google. Having an effective featured snippet can also help you to rank and be favourable over your competitors.
Google Discover which was first introduced in 2017, is a new kind of search, it doesn’t need a user query, it works through Google’s AI tools. Content recommendation tools will help to identify a user’s behavioural pattern over time and the tool will learn from this. So with all of the necessary information, Google Discover can identify the most accurate content that is of interest to the user.
Online videos have never been more prominent, Youtube alone has more than 1 billion users, and this is only one type of video platform. So if your business isn’t using or creating video content, now is the time. It's essential that you optimise your video channel name and description, make sure that it's user friendly and a perfect overview of what your video channel is about.
Optimising Your Images
When it comes to visual image search, this has evolved massively, it was always just for users, so they could look at images. The future of search means that people will now be able to use images to purchase products, obtain information and much more. It’s now vital that you mark and optimise your images.
Most SEO experts will use primary keywords, however secondary keywords have become just as important, semantic search and intent optimisation is set to provide further prominence on Google in the future.
Here at Outrank Agency, we are experts in SEO and home to a team of SEO specialists who are always finding innovative and new ways to improve your SEO and online presence. So if you're looking to improve in the SERPS, get in touch with our team today. Regardless of whether, you're based in London, Manchester, Leeds, Newcastle, Essex or Liverpool, we can help, get in touch today!