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MBHR Consulting is an established HR consultancy providing professional HR support to businesses across the North East. From employee relations and workplace investigations to mediation, recruitment and ongoing HR advice, the team works closely with organisations to help them manage their people, overcome workplace challenges and build stronger businesses.
With a wealth of industry experience and an extensive range of HR services, MBHR had the expertise to support businesses of all sizes. However, operating in a competitive professional services market meant standing out online was becoming increasingly important.
Businesses searching for HR support often need guidance on specific workplace challenges or want to find an experienced HR consultant in their local area. For MBHR, appearing before these potential clients at the right time was a key priority.
The challenge was to strengthen the website’s organic presence, increase visibility for valuable HR-related searches and attract more relevant visitors from across the North East.
Rather than simply increasing website traffic, we wanted to help MBHR build a stronger presence for the services and locations that mattered most to the business, thereby creating more opportunities to connect with organisations actively seeking professional HR support.
Our approach focused on building a stronger, more commercially relevant SEO presence for MBHR Consulting.
We developed a strategy centred around improving the visibility of key services, targeting location-specific searches and strengthening the website’s overall relevance within the HR consultancy sector.
By understanding what potential clients were searching for and how those searches related to MBHR’s services, we could focus our efforts on opportunities that would support meaningful, long-term growth.
One of our main priorities was improving how effectively MBHR’s website targeted its core services.
We focused on ensuring that important service pages were relevant to the searches potential clients were making, with clear content, targeted keywords and a stronger emphasis on the HR support MBHR provides.
This included building relevance around services such as HR consultancy, employee relations, workplace investigations, mediation and wider business HR support.
Rather than relying on broad industry terms alone, our approach focused on connecting individual services with the specific needs of businesses searching online.
This helped strengthen the website’s overall search presence, creating opportunities to appear across a wider range of relevant queries while supporting the visibility of its most commercially valuable pages.
As a consultancy working with organisations across the North East, local SEO played an important role in our strategy.
Businesses searching for HR consultants frequently include a location in their search, whether they are looking for support in Durham, Darlington, Middlesbrough or the wider region.
We focused on strengthening MBHR’s relevance for these searches, helping the website compete for valuable local terms and reach businesses looking for support in their area.
By aligning location-specific content with MBHR’s services, we worked to create a stronger connection between what the business offers and where potential clients are searching.
The importance of this approach is reflected in MBHR’s search visibility, with the website achieving first-place Google rankings for terms including ‘HR consulting in Durham’ and ‘HR consultant near Darlington’.
These positions give MBHR valuable exposure to businesses actively searching for HR expertise in the areas it serves.
For MBHR, attracting the right visitors was just as important as attracting more of them.
A business searching for ‘HR consultants near me’ is likely to have a very different intention from someone searching for a general definition of an HR term.
With this in mind, our strategy placed particular emphasis on commercially relevant searches, helping MBHR appear when potential clients were actively exploring professional HR support.
This meant focusing on keywords closely connected to the consultancy’s services, alongside broader searches that could introduce new businesses to MBHR.
The resulting keyword profile demonstrates the value of this approach. In September 2026, 55.3% of MBHR’s ranking keywords were classified as commercial, with a further 11.7% classified as transactional.
This means a significant proportion of the website’s organic visibility is associated with searches that indicate potential interest in purchasing or enquiring about a service.
Alongside improving visibility for individual services and locations, we focused on developing MBHR’s wider organic presence.
A successful SEO strategy requires more than ranking for a handful of keywords. It involves building a website that search engines can understand, with relevant content, clear service information and opportunities to reach customers at different stages of their search journey.
Our approach brought these elements together, supporting MBHR’s visibility across its core HR consultancy services while expanding the range of searches for which the website could appear.
By September 2026, MBHR was ranking for 337 organic keywords, with 44 keywords appearing within Google’s top 10 results.
This wider search presence provides an important foundation for continued SEO development, giving MBHR more opportunities to reach businesses searching for professional HR advice and consultancy services.
The results demonstrate the impact of developing a stronger digital presence around MBHR’s services and target audience.
Comparing 1 March to 24 September 2026 with the same period in 2025, Google Analytics recorded a substantial increase in the number of people visiting MBHR’s website.
Active users increased by 144.8%, reaching approximately 2,700, while new users increased by 146.5%, also reaching approximately 2,700.
This represents significant growth in the number of people discovering and engaging with MBHR online.
Importantly, organic search also contributed to this performance. Sessions generated through organic search increased by 29.6%, reaching 775 during the reporting period.
For MBHR, this means the website is attracting more visitors through search engines while strengthening its visibility for the HR consultancy services businesses are actively looking for.
Alongside the growth recorded in Google Analytics, MBHR has established strong rankings for a number of valuable HR-related searches.
As of September 2026, the website held the following Google positions:
These rankings are particularly valuable because they place MBHR in front of businesses searching for the services it provides.
For example, appearing in first position for ‘HR consultants near me’ gives the consultancy prominent visibility when potential clients are actively looking for professional support.
Similarly, strong rankings for Durham and Darlington demonstrate MBHR’s presence across important local markets.
Combined with the increase in organic search sessions, these results show how a targeted SEO strategy can help a professional services business become more visible to the right audience.
MBHR’s results reflect the value of a joined-up approach to digital marketing.
Rather than concentrating on a single keyword or individual page, our strategy focused on improving the website’s wider search presence, strengthening relevance around key services and targeting the locations where MBHR wanted to reach more businesses.
Each element supported the wider objective of making MBHR easier to discover online.
The growth in website users demonstrates the increased reach of the business’s digital presence, while the improvement in organic search sessions and strong commercial keyword rankings highlight the importance of targeted SEO.
For MBHR, the result is a stronger online presence that supports its position as an established HR consultancy and creates more opportunities to connect with businesses looking for professional advice.
MBHR Consulting’s results demonstrate what a focused digital marketing strategy can achieve for a professional services business.
By targeting the right keywords, strengthening service pages and improving local search visibility, businesses can increase their online presence and reach potential customers at the moments that matter.
At Outrank, we take the time to understand your business, your industry and the customers you want to reach. From SEO and content marketing to wider digital strategy, our team works to build sustainable growth around your business goals.
Whether you’re looking to increase organic traffic, improve your Google rankings or generate more opportunities through your website, we’re here to help.
Ready to grow your business? Speak to our team today.
Since working with Outrank, we’ve seen a real improvement in our online visibility, helping us reach more of the right people. What we’ve really valued is how the team has taken the time to understand our business and tailor the strategy to our needs. Communication has been clear throughout, and we’re really pleased with the progress we’ve made. I’d definitely recommend Outrank.