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Chris is a Full Stack Developer at Outrank with a strong focus on technical SEO, tracking, and performance accuracy. He sits between development and search, ensuring everything built is not only functional, but measurable and aligned with performance goals.
He plays a key role in making sure the work delivered across the business is properly tracked, understood, and optimised.
Chris brings a blend of development expertise and technical SEO knowledge, giving him a unique perspective on how websites should be built and how they should perform. He understands both the technical side of development and the requirements needed for strong search visibility and accurate data tracking.
His experience allows him to identify gaps quickly, whether that’s technical SEO issues, tracking inconsistencies, or missed opportunities in performance measurement.
Chris operates within a structured development and SEO environment, working across teams to ensure tracking, tagging, and performance data are implemented correctly from the outset.
He manages areas such as tag management, conversion tracking, and analytics setup, ensuring the business has clear, reliable data to work from. His role supports consistent reporting and helps maintain confidence in performance across campaigns and projects.
He works closely with both development and search teams, ensuring technical foundations are strong and aligned with wider business objectives.
Day to day, Chris focuses on making sure everything behind the scenes is working as it should. That includes implementing and auditing tracking setups, managing tools like tag managers, and ensuring conversions are recorded accurately.
He’s often the one bridging the gap between what’s been built and how it performs, making sure nothing is missed and that teams have the data they need to make informed decisions.
His role is critical in maintaining the integrity of reporting, helping the business understand what’s working, what isn’t, and where to improve.
Chris brings a detail-focused, problem-solving mindset to the team. He’s methodical in his approach, making sure things are done properly and nothing is left to guesswork.
He’s someone the wider team relies on when it comes to technical accuracy, whether that’s tracking, SEO, or development alignment.