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Fiona is Search Director at Outrank, responsible for overseeing the strategic and operational delivery of all marketing channels, including SEO, PPC, Social Media and Email. She plays a central role in aligning performance, people and process to drive measurable revenue growth across the business.
Her focus is on building and refining systems that enable scalable performance. By improving workflows, removing inefficiencies and aligning teams with commercial objectives, Fiona ensures Outrank’s marketing function operates as a high-performing, integrated growth engine.
Fiona combines hands-on expertise with leadership, supporting both strategic direction and day-to-day execution to ensure consistent, measurable results.
Fiona brings extensive experience across digital marketing and e-commerce, specialising in organic search while leading multi-channel strategies for both B2B and B2C clients on a global scale.
She has held senior roles across agencies and in-house environments, including Head of SEO and Head of SEO & Social, where she was responsible for growing departments, managing teams and delivering performance-led strategies. Her experience spans the full lifecycle of digital marketing, from strategy creation through to execution, optimisation and reporting.
At Outrank, Fiona applies this experience to align teams, improve processes and ensure all marketing activity contributes to wider business growth. Her ability to connect strategy with execution ensures performance remains consistent and scalable.
Fiona holds a Bachelor of Arts (BA) in Fashion Enterprise from Teesside University, supporting a strong foundation in business, creativity and commercial awareness.
Her academic background, combined with extensive industry experience, underpins her ability to develop strategic, performance-led marketing systems.
Outside of work, Fiona enjoys spending time with friends and family, as well as unwinding with a glass of wine and her cat. She also has a passion for interior design, often exploring creative projects in her downtime.
Her energy, dedication and positive attitude carry into her work, where she brings both structure and momentum to the team.
Leads cross-channel marketing strategy and performance.
Builds scalable systems that support long-term growth.
Strong operational and commercial mindset.
Combines leadership with hands-on expertise.
Drives alignment between teams, performance and business goals.