We’re delighted to announce that Outrank is now an official Microsoft Advertising Partner. This achievement reflects our commitment to delivering exceptional PPC management and staying at the forefront of digital advertising to help our clients achieve measurable growth.
While Google Ads remains an essential part of many marketing strategies, Microsoft Advertising presents a valuable opportunity for businesses to reach new audiences, generate high-quality leads, and maximise their return on investment. Becoming a Microsoft Advertising Partner ensures that our clients benefit from the latest platform expertise, tools, and support available directly from Microsoft.
What Is a Microsoft Advertising Partner?
The Microsoft Advertising Partner Program recognises agencies that have demonstrated expertise in managing successful advertising campaigns across the Microsoft Advertising network. This includes placements on Bing, Microsoft Edge, MSN, Outlook, and Microsoft’s extensive partner network.
As a certified partner, Outrank has access to exclusive training, product updates, technical support, and advanced tools that enable us to build and optimise campaigns more effectively.
How Does This Benefit Our Clients?
Greater Reach Beyond Google
Many businesses focus solely on Google Ads, but Microsoft Advertising reaches millions of users who actively search using Bing and other Microsoft-owned platforms. This allows businesses to connect with audiences they may otherwise miss, increasing brand visibility and creating new opportunities for growth.
Example Client – UK Glassware
Access to High-Quality Audiences
Microsoft Advertising users often represent valuable demographics, including professionals, business decision-makers, and higher-income households. For many industries, this can translate into better-quality leads and stronger conversion rates.
Improved Return on Investment
Because Microsoft Advertising is typically less competitive than Google Ads, businesses can often benefit from lower cost-per-clicks while maintaining strong performance. This means advertising budgets can go further without compromising results.
Better Campaign Performance
As a Microsoft Advertising Partner, Outrank has access to advanced optimisation tools, dedicated partner support, and the latest product developments. This enables us to continually refine campaigns, improve targeting, and maximise your advertising spend.
A Fully Integrated PPC Strategy
Our expertise now spans both Google Ads and Microsoft Advertising, allowing us to create integrated paid search strategies that maximise visibility across multiple search engines. Rather than relying on a single platform, we can identify where your audience is most active and allocate your budget where it delivers the greatest impact.
Why Choose Outrank?
At Outrank, we don’t believe in one-size-fits-all marketing, every PPC campaign is built around your business goals, target audience, and budget. Becoming a Microsoft Advertising Partner is another step in our ongoing investment in delivering industry-leading digital marketing services.
Our team combines data-driven strategy with continuous optimisation to ensure every campaign is working as hard as possible. Whether you’re looking to generate more enquiries, increase online sales, or improve brand awareness, we have the expertise to help you succeed.
Helping Our Clients Achieve More
We’re incredibly proud to have achieved Microsoft Advertising Partner status, but more importantly, we’re excited about what this means for our clients.
By combining our Google Ads expertise with official Microsoft Advertising Partner accreditation, Outrank is better positioned than ever to help businesses reach new customers, improve campaign performance, and achieve sustainable long-term growth.
If you’re looking to get more from your PPC campaigns or want to explore the opportunities Microsoft Advertising can offer your business, we’d love to hear from you, get in touch today!