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Emma is a Senior PPC Consultant at Outrank, responsible for managing and optimising paid media campaigns that drive measurable growth, lead generation and return on investment. With strong agency-side experience across PPC and account management, she brings a commercial and performance-focused approach to campaign delivery.
Her background across multiple high-performing agencies has given her experience managing a wide range of accounts, helping businesses improve visibility, increase conversions and scale paid advertising effectively.
Emma contributes to Outrank’s paid media function by combining strategic campaign management with clear client communication and performance-led optimisation.
Emma has built her paid media experience across several established agencies, developing a strong background in PPC strategy, campaign optimisation and account management.
Prior to joining Outrank as a Senior PPC Consultant, she progressed from Account Manager to Senior Account Manager while managing a broad portfolio of paid media accounts. Her experience spans Google Ads, Bing Ads, Google Merchant Center and wider paid campaign strategy.
Working across fast-paced agency environments has given Emma strong experience in campaign management, client communication and performance optimisation, allowing her to support growth across a range of industries and business types.
Emma studied Business, Management, Marketing and Related Support Services at Manchester Metropolitan University, graduating with a First-Class degree.
Her academic background supports her understanding of marketing strategy, commercial performance and campaign management, helping her deliver paid media activity aligned with business growth objectives.
Outside of work, Emma enjoys spending time with friends and family and making the most of her downtime. She brings a calm, organised and positive mindset into everything she does, balancing creativity with performance-focused thinking.
Her agency background and collaborative approach make her a strong part of Outrank’s paid media team.
Strong agency-side experience across PPC and account management.
Experienced in Google Ads, Bing Ads and paid campaign optimisation.
Commercially focused with a performance-led mindset.
Combines strategic thinking with clear client communication.
Supports scalable growth through measurable paid media activity.