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You’ve invested in your products and your website. Now you need more of the right people finding them.
If competitors keep appearing above you, your best ranges aren’t getting noticed or your current SEO isn’t giving you clear answers, let’s talk.
Outrank’s ecommerce SEO services help online retailers improve visibility, attract relevant shoppers and build a clearer route from search to sale. We shape the campaign around your products, margins and growth priorities, so the work has a commercial purpose from the start.
Tell us your website address and what you want to improve. We’ll discuss where you are now and whether our services fit what you need.
Choosing an ecommerce SEO agency means trusting someone with an important part of your business. You should have evidence to examine before making that decision.
Our published Only Oak Furniture case study reports:
850 keywords ranking in Google’s top three positions.
17.82% uplift in organic traffic.
The wider campaign involved several marketing channels. These are the reported organic search results, rather than a claim that SEO alone produced every business outcome.
Your investment depends on the work your store needs.
Catalogue size, competition, technical issues and implementation requirements all affect the scope. A focused WooCommerce store will have different needs from a retailer managing thousands of products and complex categories.
Tell us your objectives and budget so we can discuss a realistic approach. Your proposal will explain what is included and identify any separately scoped work.
You know customers are searching for what you sell, but other stores keep appearing ahead of you. We investigate the gap and identify which categories, products and improvements deserve attention first.
More visitors only help if they’re relevant. We review the searches bringing people in, the pages they land on and the information they need to make a purchase. Where design or functionality creates a barrier, we explain what needs addressing.
A valuable range can struggle when the category targeting, navigation or internal links are weak. We help identify those missed opportunities and build the work around the products you want to grow.
You should understand what your agency is doing and why. With Outrank, we agree priorities, explain the scope and review progress against the objectives that matter to your store.
Recognise any of these? Let’s look at what’s holding your website back.
Your store doesn’t need the same campaign as every other retailer.
You may want to grow a profitable category, launch a new range, reach customers beyond your existing brand audience or get more value from an established website.
We start there.
Your products, margins, stock availability and seasonality help shape the ecommerce SEO strategy. We combine that understanding with keyword research, competitor analysis and website performance to agree commercially relevant priorities.
That means looking beyond search volume. A popular keyword is only useful if it attracts the right customer to a page that can meet their needs.
Our SEO services bring the content, technical work and authority building together around those opportunities.
We identify how potential customers search for your products and which search terms fit each stage of the buying journey.
Broad product searches may belong on category pages. Specific model searches need relevant product pages. Buying questions may need a guide that helps someone choose.
We assess target keywords using search intent, relevance, competition and commercial value. Google Search Console, Google Keyword Planner and customer questions can all help uncover keyword ideas.
You get clearer targeting for priority pages, with a primary keyword and supporting terms that give each page a defined purpose.
Getting found is one part of the job. Your pages also need to help people buy.
We review category and product pages for clarity, relevance and useful buying information. That can include descriptions, specifications, product images, variants, delivery information and genuine customer reviews.
Title tags, meta descriptions, headings and internal links help communicate what each page offers. Relevant keywords belong naturally in the copy, without keyword stuffing or repetitive text that gets in the customer’s way.
The aim is to make the range easier to understand and the next step easier to take.
Your customers have questions. Answering them well can help them choose your store.
We plan content marketing around genuine buying needs, from size guides and product comparisons to materials advice and care instructions.
Your team’s knowledge, original photographs and product details give that content substance. We connect it to relevant products and categories so readers have a useful next step.
Your products need a website that search engines can understand and customers can use with confidence. We agree the balance of technical improvements, navigation and authority building around the issues and opportunities found.
Ecommerce sites can develop problems that are difficult to spot from the shopfront.
Filters may create duplicate pages. Important products may be difficult to crawl. Broken links, redirects or indexing issues may affect valuable parts of your catalogue.
Our technical SEO work investigates those barriers and prioritises the fixes. We also review site speed, mobile usability and Core Web Vitals where they affect the experience.
You’ll understand what needs attention, why it matters and whether development support is required.
A large catalogue should still be straightforward to shop.
We review site structure, navigation, breadcrumbs and internal links to help customers move between relevant categories and products. Key pages should be easy to reach, with sensible connections to related ranges and buying advice.
We also consider URL structure, canonical tags and XML sitemaps to help search engines understand the pages you want discovered.
Our link building services consider opportunities for other relevant websites to reference your business.
That may involve digital PR, expert contributions or useful resources connected to your products and sector. We focus on credible reasons for someone to link to you, with appropriate disclosure for commercial relationships.
Your catalogue changes, and your SEO needs to account for it.
We assess traffic, demand, backlinks and relevant alternatives before recommending whether a product page should stay, change, redirect or be removed. Temporary shortages and permanent withdrawals need different decisions.
If you’re planning a new website, bring SEO into the conversation early.
We can scope support for important landing pages, URL mapping, redirects, content requirements and post-launch checks to help protect existing visibility.
Where included in the agreed work, we review Product schema markup and Google Merchant Centre feed information for accuracy and consistency.
That supports clearer product information and eligibility for relevant search features. Paid Google Shopping campaigns remain a separate activity with their own scope and budget.
For businesses considering wider search opportunities, we can also discuss whether our AI SEO services fit their objectives.
You don’t have to start from scratch to ask whether your current approach is working.
Perhaps your reports show activity but little commercial progress. Perhaps important categories remain invisible, or technical recommendations never reach implementation.
Tell us what has been done, what has changed and what you expected to achieve. We can discuss the information needed to assess your position and recommend an appropriate scope.
We also consider existing performance before proposing significant changes. Valuable pages, established URLs and relevant content need careful handling.
Share your website. Tell us your goal. Let’s discuss the next step.
Share your website address, what you sell and what you want to improve. If you have a particular concern, such as falling visibility or an underperforming range, tell us.
We’ll talk through your objectives, current activity and the support you need. This helps establish whether our services are a suitable fit and what further information is required.
If there’s a fit, we’ll set out the recommended work, costs and responsibilities so you can make an informed decision.
You need to know whether your SEO efforts are moving the business forward.
We agree the objectives and reporting measures at the start. Depending on your tracking setup, these can include:
Google Search Console helps us investigate visibility and indexing. Google Analytics helps us assess behaviour and ecommerce activity where tracking is correctly configured.
We review the figures alongside stock changes, promotions and seasonality, then explain what they mean for the next stage of work.
Choose an ecommerce SEO agency you can assess on its work, its approach and the people delivering it.
Our Only Oak Furniture case study gives you a relevant example to explore. You can also review our awards and accreditations and meet the team behind the work.
We want you to have a clear basis for deciding whether we’re the right fit.
Search visibility matters, but the journey doesn’t end when someone clicks.
Our approach considers what customers find when they arrive, whether they can navigate the range and what might stop them taking the next step.
Some improvements need content changes. Others need changes to templates, navigation or functionality.
Our ecommerce website design expertise includes WordPress and WooCommerce. We can also discuss working alongside your existing developers, with responsibilities agreed before implementation.
Your proposal sets out the agreed work, priorities and responsibilities. If additional development or another service is needed, we explain the scope.
Reporting should give you a useful understanding of progress and the next decisions, rather than leave you interpreting a list of rankings.
You’ve got products to sell and a business to grow. Let’s work out what your website needs to support that.
Whether you want more relevant shoppers, stronger visibility for a priority range or a clearer plan than you have today, start by telling us about your store.
Share your website. Tell us your goal. Let’s discuss the next step.
We’re worth speaking to if you want support connecting search visibility with the performance of your online store.
The initial conversation helps establish your objectives, website requirements and the services you need. We’ll discuss where we can help and make the proposed scope clear before you decide.
Yes. A new website is not automatically necessary.
We assess the existing store and identify whether the recommended improvements involve content, technical fixes, navigation or development. Where more substantial changes are needed, we explain the reasons and scope.
SEO should usually be assessed over months rather than days. Your starting position, competitors and the speed of implementation all affect progress.
We establish a baseline and review the evidence as work develops. We do not promise a fixed date for particular search rankings or sales results.
Yes. We can coordinate recommendations and implementation with your development team.
Responsibilities need to be agreed so everyone understands who makes changes, who checks them and whether additional development is included in the proposal.
That depends on your objectives and the performance of each channel. SEO and paid advertising can support different parts of your acquisition strategy.
We wouldn’t recommend switching off effective paid activity simply because you start an SEO campaign. The balance should reflect your margins, budget and results.
Yes, where included in the agreed scope. We review targeting, content, internal links and the information shoppers need to make a decision.
The priority is useful, accurate content that supports the page’s purpose. That might mean improving a short description or developing more substantial buying advice, rather than working towards an arbitrary word count.
We agree the scope and priorities, then report on the work and relevant performance measures.
You should understand what has changed, what the evidence shows and what we recommend next. Where tracking limitations affect the conclusions, we explain them.
No. No agency controls the search results.
We can commit to the agreed work, clear communication and transparent reporting. Our recommendation is to judge an agency on its evidence, approach and accountability, alongside the promises it makes.