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A Complex Platform Migration Made Simple
Spending on Google Ads without seeing enough orders? Selling great products that aren’t getting the attention they deserve? Let’s give your advertising a clearer direction.
Outrank manages ecommerce PPC campaigns to help your products reach relevant shoppers and turn more sales opportunities into business growth.
We bring together Google Search, Shopping, Performance Max and product feed optimisation around your products, margins and goals. You get a team managing the detail, explaining performance and identifying where to improve.
Whether you’re launching campaigns or looking for a better return from an existing account, we’ll build a plan around what your store needs.
WeMakeBeds needed an advertising strategy that could support growth while keeping returns above its agreed target.
Outrank restructured campaigns, strengthened audience signals and improved Shopping feed information across the retailer’s catalogue.
Between February and August 2026, compared with the same period in 2025, the account achieved:
ROAS moved from 6.10x to 5.35x as the account scaled. The objective was to increase revenue and conversion volume while remaining above the agreed return target.
That’s the commercial context behind the headline figures: a growth strategy built around what the client wanted to achieve.
We price your ecommerce PPC management around the work your account needs.
A focused catalogue in one market has different requirements from a store with thousands of products, multiple territories and frequent promotions.
Your proposal reflects campaign complexity, feed condition, tracking requirements and the support required to deliver the agreed work.
We explain management fees separately from media spend and identify any setup, development or additional creative costs within the scope.
Share your website, current investment and priorities with us. We’ll put forward a clear recommendation so you can assess the approach and total cost.
You shouldn’t have to spend your evenings trying to work out why your advertising isn’t performing.
If your account needs attention, our ecommerce PPC team will investigate the causes, explain the priorities and take responsibility for the agreed improvements.
We review where your budget goes, which products generate purchases and what it costs to acquire an order. That gives us a basis for deciding where investment deserves support and where performance needs work.
We examine campaign structure, product feeds and budget allocation to identify what could be limiting exposure. Your priority ranges should have a clear role in your ecommerce PPC strategy.
We use account history to identify what has worked, what has already been tested and where fresh opportunities exist. Changes should answer a useful question and produce something we can learn from.
You’ll understand what we’ve changed, what the results suggest and what we recommend next. Our ecommerce PPC management gives your advertising a clear direction and someone accountable for moving it forward.
Your advertising needs to reflect how your business makes money.
For most ecommerce businesses, that starts with three questions: which products should we promote, who is likely to buy them and what can we afford to spend acquiring an order?
We build your ecommerce PPC strategy around those answers.
Before deciding where to invest, we get to know your catalogue, margins, stock availability and trading priorities. We also examine what makes customers choose you, so your advertising has something persuasive to say.
For ecommerce brands, the right plan might involve growing a proven category, supporting a product launch or improving customer acquisition across an established range.
Your strategy accounts for:
You get a practical plan for connecting paid advertising with online sales, supported by clear priorities and measures of success.
Reach shoppers searching for products like yours with campaigns that connect their needs to your offer.
Our keyword research examines relevant keyword searches, buying intent and demand. We look beyond search volume to identify terms that fit your catalogue and commercial priorities.
We organise target keywords into ad groups, write compelling ad copy and direct visitors to suitable landing pages. Accurate selling points, including product choice, delivery options and distinctive features, give potential customers a reason to choose your store.
Depending on the campaign type, targeting options include keywords, locations, demographic information and audience segments.
Our PPC experts refine those controls as evidence builds. Search term reviews and negative keywords help reduce irrelevant searches, while purchase data informs the next decision. Precise targeting remains an ongoing objective as the account develops.
Explore our wider PPC management services.
Give your products a stronger foundation for Google Shopping.
We review and improve product titles, descriptions, identifiers and relevant attributes, alongside image suitability, pricing and availability information. For catalogues with multiple sizes, colours or materials, clear variation data deserves particular attention.
Our ecommerce PPC specialists also organise product information to support campaign management. Categories and custom labels can help separate priority ranges, seasonal stock and other commercially useful groups.
We investigate feed issues affecting product eligibility and prioritise improvements against Google’s product data requirements.
Your feed becomes a managed part of your advertising strategy, with clearer information about what you sell.
Put Performance Max to work within a clear ecommerce PPC strategy.
Performance Max can advertise across Google’s channels through one campaign type. We manage the inputs and objectives that guide it, then review the resulting performance.
That includes product selection, creative assets, audience signals and conversion goals. We assess how the campaign fits alongside your other activity and whether it supports your commercial priorities.
Automated bidding forms part of the setup where appropriate. Our bidding strategies reflect the account’s objectives and available conversion data, with ongoing review as conditions and results change.
Our ecommerce PPC services connect your products with potential customers across the buying journey.
Reach additional search audiences where the opportunity supports your investment.
Microsoft Advertising, often called Microsoft Ads and previously Bing Ads, is one of the ad platforms we assess alongside Google Ads.
Our ecommerce PPC experts examine the fit between your products, target audience and available budget before recommending a test.
We compare PPC platforms using commercial performance. Lower click costs only help when the resulting visitors contribute enough value.
You’ll know why we recommend Microsoft Ads, what the test is intended to establish and how we’ll judge its results.
Stay connected with shoppers while they consider their purchase.
Customers may discover your store, compare specifications, check delivery options and return later. We use that sales funnel to plan messages suited to different stages of the decision.
Where eligible audience data is available, user behaviour helps inform audience segments. Remarketing campaigns can reconnect with previous visitors, while our Meta Ads services support product discovery and re-engagement across relevant social media platforms.
Where display activity fits your strategy, we review ad placement options across relevant websites and apps, alongside available suitability and performance controls.
Every part of your digital advertising should have a defined purpose and a way to assess its contribution.
Your adverts need to communicate why your products deserve a closer look.
We develop compelling ad copy around your actual strengths, from product features and selection to delivery options and relevant promotions.
The ad’s message carries through to the page customers reach. A shopper clicking on a particular offer should be able to find and understand it easily.
We test ad copy and review visual assets to learn which messages resonate. Where video ads or other formats form part of your campaign, we define the ad creatives needed and their role in attracting customers.
Make the most of the traffic you’re paying to attract.
Our ecommerce PPC management looks beyond the advert to the experience on your website. We identify where shoppers encounter uncertainty or unnecessary friction and recommend improvements.
That includes reviewing:
Conversion rates help show where closer investigation is worthwhile. We assess them alongside traffic quality, order values and the amount of data available.
Where improvements need development support, our ecommerce website services provide a route to getting the agreed changes delivered.
Get a clearer view of what your account could do next.
If performance has stalled or you’re losing confidence in your current direction, we’ll review the available evidence and explain where we see priorities for improvement.
An ecommerce PPC account review examines questions such as:
You’ll receive recommendations grounded in the account’s history and your current goals.
When you move your ecommerce PPC management to Outrank, we agree access, responsibilities and transition steps before making changes.
Tell us about your store and let’s agree the next step.
Send us your website and tell us what you want to achieve. If you already run PPC ads, share your approximate budget and the main issues you want to address.
We’ll explore your current position and establish what we need to assess the opportunity. That may include campaign access, product feed information and a closer look at your buying journey.
We’ll explain the recommended work, responsibilities, fees and next steps. You’ll know what you’re buying and how we intend to assess progress.
Get reporting that helps you make decisions.
We review conversion tracking and how purchase values are recorded, distinguishing completed orders from earlier actions such as adding a product to the basket.
We also examine differences between Google Ads, Google Analytics and your store’s revenue data. Different attribution methods can produce different reports without representing additional sales.
Your reporting focuses on the agreed measures and available information, including:
We explain what the results mean, where the data has limitations and what we recommend doing next.
Your ecommerce PPC strategy should support growth your business can sustain.
A 4x ROAS means £4 of attributed revenue for every £1 of advertising spend. Whether that works commercially depends on the costs associated with those orders.
Product costs, delivery, returns, discounts and management fees affect what remains. Repeat purchases may also influence what you can afford to invest in acquiring a customer.
We use that context to agree suitable targets and assess performance. Different product groups may need different expectations.
You get a clearer basis for deciding where to increase investment, where to improve efficiency and where spending needs closer scrutiny.
Choose an ecommerce PPC agency that can explain the work, show relevant experience and connect decisions with your business priorities.
At Outrank, campaign management, product feeds and the buying journey form part of the same conversation. Our ecommerce PPC experts bring those elements together so you have a clearer route from identifying a problem to addressing it.
We apply PPC best practices through clear objectives, useful measurement, relevant messaging and ongoing testing. Our PPC experts explain how those principles apply to your account.
Our case studies show the challenges clients brought to us, the work completed and the reported outcomes.
You can examine the evidence before deciding whether our approach fits your business.
Campaign performance depends on what happens after the click. With PPC and ecommerce website services available through Outrank, you have support for connecting advertising improvements with changes to the buying journey.
A successful ecommerce PPC campaign needs objectives that reflect your business. Your margins, stock and acquisition costs help shape our recommendations about targeting, budgets and opportunities to increase sales.
You should feel comfortable with the people managing your advertising and understand what support to expect.
Meet the Outrank team and talk to us about the expertise your account needs.
You have products to sell and a business to run. Let Outrank take responsibility for managing and improving your ecommerce advertising.
Bring us your website, your current challenges and your growth goals. We’ll explain where we can help, what we recommend and what working together would involve.
PPC advertising for e commerce attracts potential customers to an online store under a pay-per-click payment model.
Ads can appear in search results and other eligible placements, depending on the platform and campaign. A wider paid media strategy may also include formats with different charging models.
Our role is to connect relevant shoppers with your products and measure whether the resulting purchases justify the investment.
An ecommerce PPC agency can manage strategy, keyword research, campaigns, ad copy, product feeds, budgets and performance reporting.
At Outrank, we identify the support your account needs and set out the work in your proposal. You get a defined scope, clear responsibilities and a team managing the agreed activity.
The best ecommerce PPC agency for your business should understand your products, explain its approach and provide relevant evidence.
Ask who will manage the account, what the fees cover and how performance will be measured. Look for clear communication and realistic expectations.
Our case studies and initial discussions give you the opportunity to assess Outrank before committing.
PPC for ecommerce can be worthwhile when customer demand, product economics and website performance support the investment.
We assess acquisition costs, conversion rates and order values to understand that relationship. Your ecommerce PPC campaigns need testing and active management, with decisions based on evidence.
We’ll explain where we see an opportunity and what needs to be in place to evaluate it.
PPC and SEO serve different purposes.
PPC advertising buys access to advertising placements, while SEO develops organic visibility. Your marketing strategy may benefit from both, depending on your goals, timescale and resources.
We connect paid search insights with wider opportunities and can coordinate your campaigns with Outrank’s SEO services.
PPC means pay per click and describes an advertising payment model. CPC means cost per click and describes the amount paid for a click.
Under that model, the advertiser pays when someone clicks an advert. We assess click costs alongside purchases, order values and other costs to understand their commercial impact.
PPC can provide a route to immediate visibility once ads are approved and campaigns are eligible to serve. Search ads may appear near the top of search engine results, but timing and position are not guaranteed.
Google reviews most ads within one business day, although some take longer.
Immediate sales aren’t guaranteed. We assess performance with your buying cycle in mind and allow enough data to build before drawing firm conclusions.
Yes. Our ecommerce PPC team reviews Google Shopping ads, product feeds and existing campaign performance to identify what needs attention.
We use account history and previous tests to prioritise improvements, then explain the work required. You’ll have a clear plan for the next stage of your account.
We agree the intended investment and allocate it across campaigns according to your priorities.
For most Google Ads campaigns, daily charges can reach twice the average daily budget. When that budget remains unchanged, the monthly spending limit is generally 30.4 times the average daily amount.
We monitor spending against the plan, explain proposed changes and keep budget decisions connected to your strategy.