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Jade is an Email Marketing Consultant at Outrank, responsible for helping businesses improve customer engagement, retention and revenue through structured CRM and email marketing strategies. With extensive experience across CRM management, digital marketing and customer lifecycle campaigns, she brings a commercially focused and data-led approach to email marketing.
Her background across agency, in-house and business ownership environments gives her a strong understanding of how email marketing supports wider business growth, customer loyalty and long-term value.
Jade contributes to Outrank’s customer retention and marketing performance by building campaigns that strengthen customer relationships and drive measurable engagement.
Jade brings over a decade of experience across CRM, digital marketing and customer engagement. Before joining Outrank, she held CRM leadership roles, where she progressed from Digital Marketing Executive through to CRM Manager.
Her experience spans email strategy, customer lifecycle marketing, campaign planning and audience segmentation, giving her a strong understanding of how brands communicate effectively with customers at scale.
Alongside her in-house experience, Jade also co-founded and directed The Petite Prosecco Company, adding practical entrepreneurial and commercial understanding to her marketing background.
This blend of agency, in-house and business ownership experience allows Jade to approach email marketing with both strategic insight and real commercial awareness.
Jade holds a Bachelor of Arts (BA) in Public Relations from the University of Sunderland, graduating with a 2:1.
Her academic background supports her strengths in communication, audience understanding and strategic messaging, all of which contribute to effective CRM and email marketing.
Outside of work, Jade enjoys balancing creativity with business and marketing interests. Her entrepreneurial background reflects her passion for building brands and creating experiences that connect with people.
She brings a calm, organised and commercially focused mindset into everything she does, helping maintain consistency and quality across campaigns and client communication.
Strong CRM and email marketing experience across multiple sectors.
Experienced in customer engagement and lifecycle marketing.
Combines strategic thinking with commercial awareness.
Focused on retention, loyalty and long-term customer value.
Brings entrepreneurial experience alongside agency and in-house expertise.