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Gemma is an SEO Consultant at Outrank, focused on driving organic growth through content-led SEO strategies that increase visibility, engagement and revenue. She plays a key role in turning search demand into measurable business outcomes, helping clients generate consistent traffic, leads and long-term growth.
Her role sits at the intersection of content, search strategy and digital performance. She takes ideas and turns them into high-performing assets that not only rank well but contribute directly to commercial results.
With a First-Class Honours degree in Journalism from Teesside University, Gemma brings a strong editorial foundation into SEO. She understands how to create content that aligns with user intent and search engine requirements, ensuring every piece delivers both quality and performance.
Her experience across eCommerce, digital marketing and journalism gives her a well-rounded approach to SEO. From optimised product pages to strategic content campaigns, Gemma supports scalable acquisition by ensuring content consistently attracts, engages and converts the right audience.
Gemma has developed her experience across multiple areas of digital, including roles as an eCommerce Executive, content producer and online journalist. This background gives her a clear understanding of how content performs across different platforms and how it contributes to traffic, engagement and commercial outcomes.
She has worked across editorial content, eCommerce optimisation and campaign execution, giving her the ability to support both content production and performance strategy. Her technical skill set includes platforms such as Magento, campaign tools like Ometria and creative tools including Photoshop, allowing her to contribute to scalable marketing activity across multiple channels.
As an award-winning writer, Gemma has consistently been recognised for her creativity and storytelling. She applies this skill set with a performance focus, ensuring content is not only engaging but aligned with SEO strategy, supporting visibility, conversion and long-term growth.
Gemma holds a First-Class Honours degree in Journalism from Teesside University, giving her a strong foundation in writing, research and communication. Her academic background underpins her ability to produce high-quality, search-optimised content that not only engages audiences but contributes directly to organic growth, visibility and commercial performance.
Outside of work, Gemma loves travelling and catching up with friends from around the world. She is always planning her next trip and enjoys making the most of new experiences, whether that’s exploring new places or spending time with good company. You will often find her unwinding with great food, plenty of laughs and the occasional espresso martini.
Award-winning writer with a strong creative and editorial edge.
Combines journalism, content and SEO into one clear skill set.
Brings energy, curiosity and fresh ideas to every project.
Focuses on content that delivers both visibility and results.