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​​SEO for Estate Agents

A strong online presence is essential for any business, including estate agents. At Outrank, as a leading digital marketing company, we are home to a team of SEO experts who understand the unique challenges and opportunities that estate agents face when it comes to search engine optimisation for their estate agent services. Here we study the world of SEO services for estate agents and see how an optimised estate agent SEO campaign can help your estate agent company achieve higher visibility, attract more customers, and grow your business.

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Local SEO for Estate Agency Services

Estate agents, like any other local businesses, will rely on a steady stream of customers in order to thrive. In today’s digital era, potential customers often turn to search engines when they need an estate agent service or an estate agent company. This is where estate agent SEO services come into play, SEO is the process of optimising an estate agent website in order to rank higher in search engine results pages (SERPs) for relevant keywords. For estate agents, it means appearing at the top of the search results when someone searches for phrases like “estate agent near me” or “estate agent services.” When it comes to estate agent SEO for your estate agent website, Outrank are the experts to call on.

Estate Agent SEO and Content Marketing For Your Estate Agency

One of the other key areas of SEO for estate agents is local SEO, local SEO focuses on optimising a website to appear prominently in local search results. For estate agents, this is crucial because most of their customers come from their local area. At Outrank, we will help search engines understand your site and what it’s about. 

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SEO for Estate Agents

Outrank is on hand to be your dedicated partner in the world of SEO for estate agents. We understand that each estate agent’s business is unique, and our tailored strategies reflect that diversity. By continuously adapting to search engine updates, focusing on local SEO, and promoting high-quality content, we help estate agents and ‘estate agent SEO’ to not only improve their online presence but also achieve long-term success in the digital landscape. Here we take a look at some of the main areas that we include in our SEO campaigns for estate agents.

Google My Business Optimisation

A well-optimised Google My Business (GMB) profile is essential for local SEO. Outrank can ensure that the estate agent's GMB profile is complete, accurate, and regularly updated. This includes providing essential information such as the estate agent's business hours, location, contact details, and customer reviews.

On-Page SEO

Outrank will optimise the estate agent’s website for on-page SEO, this covers optimising meta titles and meta descriptions, as well as using relevant keywords and creating high-quality, informative content that addresses common estate agent questions.

Mobile Optimisation

With more people using mobile devices to search for local services, mobile optimisation is crucial for mobile users. Outrank will make sure that the estate agent's website is responsive and mobile-friendly, providing a seamless experience for users on smartphones and tablets.

Content Marketing for Estate Agents

Content marketing is a powerful tool, Outrank can create engaging and informative content for estate agents to showcase their expertise and build trust with potential customers. This content can take the form of blog posts, articles, videos, and more.

How-to Guides

Creating how-to guides on common estate agency questions can establish the agency as an authority in its field. For example, an article on ‘Common Questions to Ask Estate Agents’ can attract homeowners looking for solutions.

Estate Agent Tips and Advice

Regularly sharing estate agency tips and advice through blog posts or videos can keep the estate agent audience engaged and informed. Topics like ‘Why Use a Professional Estate Agent’ or ‘How Can an Estate Agent Help Me’ can be highly valuable.

Customer Success Stories

Sharing success stories and testimonials from satisfied customers can build trust and credibility. Outrank can create compelling case studies highlighting challenging estate agent problems that were successfully resolved by the estate agent's expertise.

Link Building and Reputation Management

When it comes to SEO, backlinks play a crucial role in ranking higher in search results. Outrank can develop a strategic link-building campaign to acquire high-quality, relevant backlinks to the estate agent's website. Additionally, our online reputation management services can help monitor and improve online reviews and ratings, further enhancing the estate agents' online credibility.

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Optimising Search Engines for Local Estate Agents

It’s crucial to understand that SEO is not a one-time effort; search engines like Google continually update their algorithms to provide users with the most relevant and high-quality results. Therefore, staying on top of these changes and adapting your SEO strategy accordingly is essential, especially when ranking for estate agent terms which are competitive.

Continuous Keyword Research

Outrank’s SEO experts are well-experienced in providing ongoing keyword research. This involves identifying the most relevant and high-impact keywords for estate agents and an estate agent company’s campaign. We don’t just stop at the initial research; we continuously monitor keyword trends and adjust our strategy to ensure our clients are targeting the right keywords to reach their audience effectively.

Continuous Keyword Research

Technical SEO Audits

A well-optimised website is the foundation of successful SEO, at Outrank our team provides regular technical SEO audits to identify and fix any issues that may hinder an estate agent’s website performance. This includes optimising page load times, improving website security, and ensuring mobile compatibility.

Technical SEO Audits

Algorithm Updates and Adaptation

As search engine algorithms evolve, so do our strategies, Outrank closely monitors algorithm updates and adjusts our SEO techniques to align with these changes. This proactive approach ensures that estate agents not only maintain their search engine rankings but also have a competitive edge in the ever-changing SEO landscape.

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Local SEO and Google Maps Optimisation

For estate agents, appearing on Google Maps and local search results can be a game-changer. Outrank specialises in optimising Google Maps listings, ensuring that estate agents are prominently featured when potential customers search for local services.

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NAP Consistency

Outrank ensures that the estate agent’s Name, Address, and Phone number (NAP) are consistent across all online platforms, including the website, GMB profile, and local directories. This consistency enhances trust and visibility.

Local Citations

We build and manage local citations, which are mentions of the estate agent business on authoritative websites and directories. These citations not only provide valuable backlinks but also reinforce the business’s location and services.

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Reviews and Reputation Management

Outrank helps estate agents by acquiring and managing their customer reviews. Positive reviews not only boost credibility but also influence local search rankings. Our reputation management strategies help estate agents maintain a great online reputation as well as succeed online.

Content Promotion

Creating outstanding content is only half the battle, to truly maximise its impact, Outrank uses content promotion and link-building strategies. We reach out to relevant websites, blogs, and influencers to secure high-quality backlinks to the estate agent’s content, this not only boosts SEO but also drives targeted qualified web traffic to the website.

Monthly Reporting and Transparency

Outrank believes in transparency, we provide our estate agent clients with detailed monthly reports that showcase the results of our SEO efforts. These reports include website traffic statistics, keyword rankings, conversion rates, and more. This allows estate agents to see the tangible results of their investment in SEO.

Taking Estate Agencies to the Top of the SERPs

In today’s competitive digital market, estate agents can’t afford to overlook the power of SEO. As a dedicated SEO company, Outrank understands the unique needs of estate agents and can tailor comprehensive SEO strategies to help them outrank the competition, attract more customers, and achieve lasting success in the online world. If you’re an estate agent looking to elevate your online presence, contact Outrank today and let us take your SEO to the next level.

Outrank is your dedicated partner in the world of SEO for estate agents, we understand that each estate agency is unique, and our tailored strategies reflect that diversity. By continuously adapting to search engine updates, focusing on local SEO, and promoting high-quality content, we help estate agents not only improve their online presence but also achieve long-term success in the digital landscape. If you’re an estate agent looking to take your online visibility to the next level, contact Outrank today, and let’s embark on this SEO journey together.

If you’re an estate agent looking to take your online visibility to the next level, contact Outrank today, and let’s embark on this SEO journey together.

Case Studies


Local SEO for estate agents is a digital marketing strategy that is specialised towards increasing the online visibility of a local estate agency business page. It’s about making sure that when a local person searches for estate agency services online, the business in question appears prominently in the search results. 

These days, search engine optimisation (SEO) is essential for estate agents and businesses of all kinds. The estate agency industry is no exception, SEO plays a vital role in shaping the online presence, visibility, and overall success of local estate agent businesses. 

As an estate agent professional, advertising your services is essential to attract new clients and grow your business. In the competitive field of estate agents, effective marketing can make a significant difference. This can include creating a professional website optimising it for local SEO, as well as other avenues like social media marketing and social media platforms. 

As an estate agent, getting new and local customers is an important factor when it comes to growing your business. To attract clients and build a strong customer base, you will need a strategic approach that covers local business listings, marketing, networking, and exceptional service. 

As the world shifts online, having a website is not just beneficial for estate agents; it’s a necessity. A professional website serves as a digital storefront that can significantly impact your estate agency business in several crucial ways.

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