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Amy leads client success at Outrank, bringing over 13 years of experience across digital marketing, e-commerce, and client strategy. She focuses on building strong, long-term partnerships while ensuring every client sees clear, measurable growth aligned with their commercial goals.
She plays a key role in maintaining consistency across client delivery, making sure strategies stay focused, results-driven, and aligned with expectations. Her ability to connect performance with client objectives helps strengthen retention and long-term value across the portfolio.
Amy’s experience across multiple areas of digital marketing gives her a well-rounded view of what drives success, allowing her to guide clients with confidence and clarity. Her focus on relationships, results, and accountability supports both client satisfaction and the continued growth of the business.
Amy has built her career across both agency and in-house environments, holding senior roles focused on strategy, performance, and customer experience. She brings a well-rounded perspective that combines commercial awareness with hands-on delivery.
Before joining Outrank, Amy held senior positions at Adeo Group (The Outcome Agency) and Visualsoft. She led strategic marketing projects, managed diverse client portfolios, and worked closely with cross-functional teams to deliver measurable results.
Earlier in her career, she worked in-house as a Marketing Manager and Website Marketing Manager, with a strong focus on e-commerce performance. She led internal teams, oversaw full-channel activity, and played a key role in scaling brands from start-up through to sustained growth.
Amy also contributed to a large-scale, government-funded digital transformation programme in the Tees Valley, supporting hundreds of businesses to improve their online performance and visibility.
At Outrank, Amy ensures clients receive a consistent, high-quality experience at every stage. She oversees onboarding and ongoing delivery, strengthens retention and satisfaction, and builds clear processes that keep performance aligned with client goals. Her approach brings structure, clarity, and accountability to the client journey, helping turn strategy into real, measurable growth.
Amy holds a BA (Hons) in Business Studies with Marketing from Teesside University and received The Bains, Fill & Page Marketing Prize, awarded by Oxford University Press. Her academic foundation combines with over a decade of practical experience across B2B and B2C sectors.
Her core expertise includes:
Amy combines data-led decision-making with commercial insight, ensuring marketing activity directly supports revenue and long-term business growth.
Amy has a genuine passion for e-commerce and all things marketing. She enjoys identifying new opportunities to increase client revenue and combining website tools with strategic, multi-channel campaigns to drive measurable impact.
She is a people person through and through, always ready to support both clients and colleagues. Collaboration and clear communication sit at the heart of her approach.
Outside of work, Amy spends most of her time walking her two dogs, Honey and Buster, who are her absolute world. When she is not outdoors, she enjoys spending time with her partner, catching up with friends and family, ideally with a glass of fizz or a cocktail in hand!
Over a decade of cross-sector marketing experience.
Strong commercial mindset with e-commerce expertise.
Builds long-term, trusted client partnerships.
Turns strategy into measurable revenue growth.
Creates structured, consistent client success processes.