Turner

Paid Lead

Turner leads paid media at Outrank, responsible for driving scalable revenue growth through performance-led PPC strategy. With nearly 20 years of hands-on experience, he focuses on building, optimising and scaling campaigns that generate consistent, measurable return on investment.

He plays a central role in turning paid media into a predictable acquisition channel. By combining data, testing and commercial insight, Turner ensures campaigns not only perform in the short term but contribute to long-term client growth and profitability.

Turner’s at the core of Outrank’s performance offering, helping clients convert demand into revenue while maintaining efficiency at scale.

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Turner

Background & Experience

With nearly two decades in PPC, Turner brings extensive experience across both in-house and agency environments. He has managed campaigns for household brands and fast-growing businesses, always with a clear focus on performance, efficiency and profitability.

His expertise spans the full lifecycle of paid media, from targeting and creative to analytics, optimisation and conversion improvement. This end-to-end understanding allows him to identify inefficiencies quickly and unlock opportunities for scalable growth.

Turner has reviewed and managed hundreds of ad accounts, giving him the ability to diagnose performance issues fast and implement strategies that deliver consistent commercial outcomes.

At Outrank, he ensures paid media aligns closely with SEO, content and wider commercial strategy. This integrated approach strengthens overall marketing performance, creating campaigns that drive sustained growth rather than short-term spikes.

Qualifications

Turner approaches paid media with a clear focus on revenue and efficiency. He builds campaigns designed to scale profitably, ensuring every pound spent contributes to measurable business impact.

He leads on:

  • Performance-led PPC strategy and large-scale campaign management
  • Multi-platform paid media execution across key advertising channels
  • Conversion rate optimisation and landing page alignment
  • Performance analytics, reporting and ROI tracking
  • Budget scaling with a focus on efficiency and profitability
  • Cross-channel integration with SEO and content strategies

His work ensures paid media operates as a reliable growth channel, supporting client acquisition, revenue generation and long-term value creation.

A Bit More About Turner

Outside of work, Stephen is a busy dad to three lively children who keep him constantly moving.

When he finds time to switch off, you will likely find him on a cricket pitch, a squash court or in the gym. He enjoys the competitive side of sport and the discipline it brings. Staying active helps him maintain focus and balance, both professionally and personally.

Life is rarely quiet, but that energy carries into his work. Stephen approaches paid media with the same mindset: competitive, resilient and always looking to improve.

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What Makes Turner Great

Nearly 20 years of experience in performance-led PPC.

Focused on revenue, ROI and commercial impact.

Identifies inefficiencies and growth opportunities quickly.

Builds campaigns that scale profitably and sustainably.

Strong cross-channel understanding of SEO, content and paid media.

Data-led, accountable and results-driven.

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