Lewis

Head of Research and Data

Lewis is R&D and Data Manager at Outrank, responsible for driving innovation, insight, and continuous improvement across the business. He focuses on identifying opportunities, testing new approaches, and helping shape how the company evolves over time.

His role plays a key part in supporting future growth, ensuring the business stays ahead of changes in technology, data, and digital performance.

Lewis helps drive the future of Outrank, turning data, insight, and new technology into real opportunities for growth.

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Background & Experience

Lewis brings a strong interest in data, emerging technologies, and how they can be applied in a practical way. He’s worked across areas such as AI, data analysis, and research, building an understanding of how to turn information into actionable insight.

His approach is focused on experimentation and learning, testing ideas, analysing results, and identifying what can be rolled out across the wider business.

Qualifications

Lewis combines technical systems thinking with a creative background, bringing both structure and perspective to his work.

He holds a Bachelor of Fine Arts (Hons) in Fine and Studio Arts from Northumbria University (2009–2011). His academic foundation in creative practice supports his ability to approach complex problems with originality and clarity.

Lewis operates within a structured R&D environment, working alongside development, SEO, and leadership teams to explore new tools, technologies, and opportunities.

He focuses on areas such as data analysis, automation, and emerging trends, ensuring any innovation is aligned with business goals and can be implemented in a controlled, scalable way.

His work supports better decision-making across the business, providing clarity on what’s working and where improvements can be made.

A Bit More About Lewis

Day to day, Lewis is involved in researching, testing, and developing new ideas that could improve performance, efficiency, or output. That could be anything from exploring AI tools and automation opportunities through to analysing large data sets for patterns and insights.

He works closely with different teams to understand challenges and identify where improvements can be made helping turn ideas into practical solutions.

His role is less about day-to-day delivery and more about shaping what comes next, ensuring the business continues to evolve and improve.

What Makes Lewis Great

Lewis brings a curious, forward-thinking mindset into the team. He’s always looking at how things can be done better, faster, or more efficiently and isn’t afraid to test new ideas to get there.

He combines that curiosity with a practical approach, focusing on what actually works rather than chasing trends.

Articles by Lewis

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