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James is a Senior PPC Consultant at Outrank, responsible for managing and optimising paid media campaigns that drive visibility, leads and measurable commercial growth. With experience across PPC, email marketing and creative production, he brings a well-rounded understanding of how performance campaigns connect with wider digital strategy.
His background across agency and in-house environments allows him to approach paid media with both creative awareness and commercial focus, ensuring campaigns are aligned with client objectives and return on investment.
James contributes to Outrank’s paid media function by combining analytical thinking, campaign experience and strong visual understanding to deliver performance-led results.
James began his career in photography, spending two years as a photography assistant working with various companies and magazines. He later developed his visual and editing expertise as a photo retoucher, working on high-quality imagery for holiday properties.
He then transitioned into digital marketing, building four years of experience across in-house and agency environments. His background includes one year working across multiple marketing functions in-house, followed by two years at an agency where he specialised in both email marketing and PPC.
This varied experience gives James a strong understanding of campaign performance, visual presentation and customer engagement across digital channels.
James holds a Degree in Photography and a PGCE in Teaching, providing a strong foundation in visual communication, creativity and audience engagement.
His qualifications support his ability to combine analytical campaign thinking with strong creative awareness across paid media activity.
Outside of work, James enjoys playing squash, spending time outdoors and exploring his interests in photography and art. He also enjoys catching up with friends over drinks at the weekend and making the most of his downtime.
His creative mindset and active interests carry into his work, helping him bring fresh thinking, balance and attention to detail into every campaign.
Strong experience across PPC, email marketing and creative production.
Combines creative awareness with performance-led thinking.
Experienced across both agency and in-house marketing.
Detail-focused with a strong eye for campaign quality.
Supports measurable growth through paid media optimisation.