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JP is a Senior Sales Executive at Outrank, responsible for driving new business growth through a performance-led approach to sales. He plays a key role in converting opportunities into high-quality clients by aligning commercial conversations with real marketing outcomes.
His focus is on ensuring clients understand how their investment translates into performance, helping them start with clarity, confidence and realistic expectations. By bridging the gap between sales and delivery, JP supports stronger onboarding, better alignment and improved long-term results.
JP has built his experience across e-commerce and digital marketing, with a strong understanding of performance channels such as PPC. He understands how campaigns operate behind the scenes, what drives results and where value is created.
This allows him to have more informed, strategic conversations with clients, helping them understand not just what is being sold, but how it performs. His approach improves client buy-in, reduces friction and creates a stronger foundation from the outset.
JP’s experience enables him to identify opportunities early, ensuring clients enter the business with the right expectations and a clear path to success.
JP holds a Bachelor of Arts (BA) in Business and Management from Teesside University, providing a strong foundation in commercial awareness, financial understanding and business strategy.
His academic background supports his ability to approach sales with a performance and results-driven mindset, ensuring opportunities are aligned with both client objectives and long-term business value.
Outside of work, JP enjoys football, spending time with his family and making the most of his downtime. A devoted family man and regular visitor to Benidorm, he brings energy, balance and perspective into everything he does.
His passion for digital marketing carries through both professionally and personally, where he combines focus, experience and enthusiasm to deliver strong results.
Combines sales expertise with performance marketing knowledge.
Brings clarity to complex digital strategies.
Focuses on long-term value, not just short-term wins.
Supports high-quality client acquisition and onboarding.
Strong communicator with a results-driven mindset.