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Stephen (Robbo, the gaffer, the big boss) is the founder and CEO of Outrank, the UK’s leading digital marketing agency for SMEs, built to challenge traditional agency models. With a focus on delivering measurable growth, he’s driven the business from a standing start to an industry leader, supporting over 1,000 clients across the UK.
Stephen’s approach is grounded in performance, accountability, and transparency, values that continue to shape Outrank’s culture and commercial direction. He combines innovation with a hands-on, client-first approach to ensure the business scales in a way that is both structured and sustainable.
Stephen founded Outrank with the mission to provide SMEs with effective, results-driven digital marketing that doesn’t rely on complex jargon or over-complicated strategies. Since its inception, Outrank has become a trusted partner for over 1,000 clients, growing rapidly year after year.
Starting his career in marketing in 2002, Stephen ran his own entertainment and promotions business, learning the ropes of customer needs and lead generation. His deep understanding of the challenges businesses face when scaling helped shape Outrank’s service offering, which is focused on clear strategy, consistent leads, and measurable growth.
Since founding Outrank, Stephen has led the agency to become a top player in its sector, with a 96% client retention rate and consistent year-on-year growth. His focus on building strong, lasting client relationships has been a cornerstone of the agency’s success.
Stephen is driven by practical experience and a strong, results-focused philosophy. Though he didn’t follow a traditional academic path, his early experiences as an entrepreneur gave him the foundational knowledge needed to lead Outrank. His self-taught approach has led to continuous learning, including deep dives into AI-driven marketing solutions and the development of proprietary delivery frameworks.
Outside of Outrank, Stephen is an avid traveller and enjoys exploring new cultures. His personal passion for growing businesses extends into his hobbies, where he enjoys learning new skills, whether that’s in digital marketing, technology, or community building.
A committed family man, Stephen believes in maintaining a balance between hard work and downtime. He’s passionate about leadership, mentorship, and giving back, regularly volunteering and supporting causes that align with his values of integrity and transparency.
Stephen also actively supports Outrank’s culture and corporate social responsibility initiatives, ensuring that the business not only thrives but also has a positive impact on the wider community.
Builds a business focused on measurable growth and client results.
Leads with integrity, transparency, and long-term vision.
Creates a high-performance culture that drives team engagement and success.
Combines innovation with a hands-on, practical approach.
Prioritises sustainable growth for both clients and the business.
Drives Outrank’s community impact and corporate responsibility.