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Stephen Robinson (Robbo) is the Founder and CEO of Outrank, responsible for the strategic direction, growth and performance of the business. He built Outrank to challenge traditional agency models, creating a performance-led digital marketing company focused on delivering measurable results for SMEs.
Under his leadership, Outrank has grown from a standing start to a leading UK agency, supporting over 1,000 clients nationwide. His focus on accountability, transparency and results has shaped both the commercial model and the culture of the business.
Stephen leads with a clear vision, building a scalable, high-performance organisation designed to deliver consistent growth for both clients and the business.
Stephen began his career in marketing in 2002, running his own entertainment and promotions business. This early experience gave him a practical understanding of lead generation, customer acquisition and the realities of building a business from the ground up.
He founded Outrank with a clear mission: to provide SMEs with straightforward, results-driven marketing that delivers real commercial impact without unnecessary complexity.
Since then, he has scaled the business rapidly, building a client base of over 1,000 businesses across the UK. Under his leadership, Outrank has achieved consistent year-on-year growth and maintains a 96% client retention rate, reflecting both performance and client satisfaction.
Stephen’s experience as both an entrepreneur and operator allows him to make decisions that balance growth with sustainability, ensuring the business continues to evolve while maintaining strong foundations.
Stephen’s expertise is built on over two decades of hands-on entrepreneurial and marketing experience. His background in building and scaling businesses provides a strong commercial foundation, supported by continuous learning across digital marketing, AI and performance systems.
His practical approach allows him to focus on what drives real results, ensuring the business remains aligned with performance and growth.
Outside of work, Stephen enjoys travelling and exploring new cultures, bringing a broad perspective into both his personal and professional life. He is a committed family man with three young sons who keep him busy, balancing family life with his focus on growth and development.
He is passionate about leadership, mentorship and supporting others, both within the business and in the wider community. His involvement in corporate social responsibility initiatives reflects his commitment to building a business that delivers both commercial success and positive impact.
Founder with over 20 years of entrepreneurial experience.
Built Outrank into a scalable, high-growth agency.
Strong focus on performance, accountability and results.
Drives innovation across marketing, systems and AI.
Balances growth with structure, sustainability and culture.