Latest News
Our Work
A Complex Platform Migration Made Simple
Helen’s strength lies in creating structure within the sales function, ensuring performance is driven by process, data and consistency rather than individual output alone.
Helen brings extensive experience in sales leadership, having built and managed high-performing teams across new business, account management and client growth. She has a strong understanding of how to structure a commercial function that not only generates revenue but does so in a consistent and sustainable way.
Her experience gives her a well-rounded view of the full client lifecycle, from acquisition through to retention and long-term account development. This allows her to align sales activity with wider business objectives, ensuring growth is both effective and controlled.
At Outrank, Helen has played a key role in strengthening the commercial foundations of the business, ensuring the sales function supports both immediate performance and long-term scalability.
Helen leads a process-driven sales environment, implementing clear frameworks for pipeline management, forecasting and performance tracking. She maintains full visibility across the commercial function, enabling data-led decision-making and continuous improvement.
Her role has been instrumental in building a scalable sales model that balances individual performance with team consistency, supporting both revenue growth and long-term client value.
Outside of work, Helen brings the same energy and focus into everything she does. She values performance, consistency and development, both personally and professionally.
Her leadership style is grounded, supportive and results-driven, helping create an environment where the team can perform at a high level while staying aligned and motivated.
Builds scalable, high-performing sales teams.
Drives predictable and consistent revenue growth.
Strong commercial awareness and strategic leadership.
Aligns sales, delivery and retention for long-term value.
Creates structure, clarity and accountability across the sales function.