Latest News
Our Work
A Complex Platform Migration Made Simple
Helen brings over 25 years of sales leadership experience, shaped by resilience, adaptability, and a genuine passion for people. Early in her career, she lived and worked in both the USA and Australia, building the confidence and communication skills that underpin her leadership style today.
She went on to build a 22-year career at Askalix, progressing through periods of growth, acquisition, and change into the role of Sales Director. During that time, she played a key role in driving revenue, developing high-performing teams, and building long-term client relationships that supported sustained business expansion.
At Outrank, Helen leads the sales function with a clear focus on sustainable, scalable growth. She brings structure, accountability, and consistency to the team while ensuring clients receive real value from every engagement.
Her approach combines strong commercial focus with a people-first mindset. By creating a culture built on trust, clarity, and open communication, Helen supports both team performance and long-term business success.
Helen brings over 25 years of senior sales leadership experience, with a proven track record of driving revenue growth and developing high-performing teams. She has led through periods of expansion, acquisition and structural change, consistently delivering commercial stability and long-term success.
Her expertise centres on people, performance and sustainable growth.
Her core strengths include:
Helen combines commercial focus with strong emotional intelligence. She understands that sustainable success comes from clear targets, consistent standards and a culture where people feel empowered to perform.
Her leadership style blends structure, integrity and a genuine commitment to helping both clients and teams achieve their potential.
Family sits at the centre of everything I do. I’m a proud mum to two amazing teenage daughters, which means life is busy, loud and full of personality. I love every minute of it. Balancing family life with a leadership role keeps me grounded and reminds me what really matters.
I love the outdoors and rarely say no to a new adventure. From hiking and wild swimming to paddleboarding, I embrace every outdoor trend that comes along. If there’s fresh air involved, I’m in. I also enjoy taking on challenges that raise money for charity, pushing myself while giving something back.
Travel remains a big part of my life. I enjoy exploring new places with family and friends, and I make sure to fit in at least one adults-only trip each year to recharge.
I live by the motto, “Do as you would be done by.” It shapes how I lead, how I build relationships and how I approach life. Treat people with honesty and respect, work hard, and enjoy the journey along the way.
Over 25 years of proven sales leadership experience.
Builds high-performing, confident sales teams.
Drives sustainable revenue growth with clear strategy.
Creates long-term, trusted client relationships.
Motivates people to succeed both professionally and personally.