Services: SEO, Website Development.
The Market Trader, an online shop specialising in beauty, grooming, health and home products, were looking for someone to help them to improve their brand awareness and online sales. They came across professional website design, development and SEO company, Outrank and here we take a look at how we helped to turn this business online presence around through web design, development and search engine optimisation solutions.
With a current ecommerce site, The Market Trader was performing ok, however it was time for a fresh new look to support them towards becoming a well-known online brand. With a large product range from a range of renowned brands and designers including Gucci, Hugo Boss and Versace, Kai, the company director, was keen to showcase his large selection of products. So, we put in place a plan to design and create a brand new website that was fully responsive, as well as a full SEO package to follow in order to support and promote the business products.
New website design and SEO campaign
The design and development of the new site included a number of processes, such as branding, professional photography and imagery, optimised website content, the site’s responsiveness and user experience. The current website didn’t incorporate much branding and the design didn’t show off the extensive product range that The Market Trader stocks. With this in mind, we worked closely alongside Kai and came up with suitable branding for the website, this included a logo as well as uniform images, fonts, styling, tone of voice, wording and colours. As the main focus was The Market Trader’s product range it was important that the design included a lot of imagery and that the branding and photography worked together and complemented each other.
All of the website content for The Market trader would be written and optimised by our SEO team, so an important factor was that the wording reflected the product range that The Market Trader was providing. Detailed specifications for each product was incorporated into the new website and it was essential that all of the information for each product was correct and supported the beauty, grooming, heath and homeware product line that they were providing. As such a great opportunity to create and build a not just a website but a brand as well, the team worked together in order to make sure that we took the new website in the right direction.
Another must for the website was responsiveness, the current site wasn’t particularly effective or efficient for users to view or use, so it was important that the new site was reactive. A fully functioning product menu would need to be included on the new site, the nature of The Market Trader’s site means that they stock 100s of products, so allowing users to find exactly what they are looking for quickly and efficiently would be a great benefit for customers. The overall design of the site was extremely important as well as being visual, customers require a friendly site that’s not complicated to use as well as being easy to make online purchases from and supporting strong Google rankings.
After creating a brand new, fully functional and flawlessly designed website, the SEO campaign that we put together was focused on boosting The Market Trader’s online presence - supporting rankings for their range of products, improving online sales and enhancing their brand awareness. We set to further optimise the site which covered their extensive range of product categories and products. We carried out a range of keyword research focused on the products, manufacturers and brands and put together a content plan to optimise each product category and product. This supported getting the website in front of a wider audience, increasing traffic and brand awareness.
Kai was looking for a web design and SEO company to help take their business further, and they were pleased to come across Outrank. Our aim was to improve their online visibility with a fresher website as well as getting their products and product categories ranking to help improve online sales. Working closely with Kai allows us to go further and support top ranking terms for a number of highly competitive product and brand keywords. Are you ready to go further online? Then why not contact a member of our team today!