Creating a luxury brand from a classic dealership. 

Signature Cars

What We Did

Services Provided

  • Branding
  • UX Design
  • Website Design
  • Bespoke CMS Integration
  • SEO
  • Marketing
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The Challenge

Signature Cars are a brand new Luxury Car Dealership based in North Yorkshire. Formerly known as Darren Allick Cars and now under new ownership, the new owner approached us with his plan to take a locally established brand and inject it with his own passion, knowledge and drive to take it forward and create a model which would enable him to branch out around the UK. 

Since 1990, Darren Allick has served loyal, local clients with great quality motors at affordable prices. The plan for Signature came from the client noticing a niche in the market for prestigious car sales – so he approached us to create a strong brand identity that would match his vision. 

They had an idea and a name, they now needed an agency to turn their vision into a reality through branding, website design & website development. 

Our Approach

In the initial research phase of the project, we looked into luxury car brands to get a feel for the industry and understand the market trends. Once we’d researched this, we could define the brand identity and begin to create the branding guidelines. 

After completing the brand guidelines, we moved onto the UX design. Throughout the research stage, It became quite obvious to us that visuals were one of the most important aspects of this industry, so we decided to focus the website design around imagery. For Signature Cars, this meant looking at their most popular car brands and finding visuals which matched what their buyers wanted. 

The Brand

The purpose of the guidelines we created were to give a visual system to the client for communicating their brand identity. Creating this guide allows Signature Cars to effectively define the brand experience and align the core elements across every touch point. From consumer to shareholder, from partner to employee.

Tagline: Dream Luxury. Drive Luxury. 

Signature Cars Case Study Example
Signature Cars Case Study Example

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